How to Optimize Redirect Traffic Campaigns
Affiliates can choose to work with different types of traffic, all of which have their unique pros and cons. While options like push notifications and native traffic tend to take up most of the spotlight, you can also find more obscure alternatives that may be
What Are Affiliate Trackers? Types and Tips for Success (+ Top 5 Options)
One of the biggest advantages of launching and managing digital marketing campaigns is that they can be optimized and adjusted for better performance. With that in mind, affiliate marketers also need to find the best tracking tools to help them measure the success of their
Mastering Pop-Under Ads: How to Develop a Successful Pop Campaign
What do scissors and pop-under ads have in common? Both of these are so effective that they have remained almost unchanged since their invention. Pop advertising is one of the oldest and most popular forms of digital marketing available today. The premise is simple, when
The Affiliate Marketing Glossary: Every Term Beginner Affiliates Need to Know
There are several steps that individuals need to take to become successful affiliates, but they all revolve around learning something new. At ActiveRevenue, we’ve worked with thousands of affiliates of all levels, so we are familiar with some of the challenges that beginners face when
What COVID-Proof Verticals Should You Target in 2021?
For many affiliates, the most important decision they need to make is which industry to choose for their next campaigns. Prior to the pandemic, there were many budding industries and well-established specialties that provided sure-fire options in terms of performance. However, the economic crisis has
Affiliate GEOs: Definition and How to Choose the Best Ones
Affiliates have to consider a huge range of elements when choosing their offers. That said, the location of the program is perhaps the most important variable you need to keep in mind. Not only does it define the language, but the target GEOs will also
An Advanced Guide to Mobile Push Notifications (Best Strategies+Examples)
The internet has allowed for the development of dozens of different ad formats, ranging from simple banners to video content and everything in between. But, not many formats have the power to forge a bond with the target audience like mobile push notifications. Simply put,
7 Best Industries for Last-Minute Christmas and New Year’s Day Offers
Christmas and New Year’s Day are both very special holidays for billions of people around the world. While the festivities revolve around spending time with loved ones, it’s also become one of the best seasons for business owners in almost all verticals. And, even though
Ads Networks for Publishers: What Features Should You Look For?
The affiliate ecosystem consists of a wide variety of stakeholders that work harmoniously to deliver the best experience for advertisers and consumers. Publishers play a crucial role because they develop the content that ultimately attracts web users, but selling this traffic directly isn’t always feasible.
Push Notifications Traffic: A Guide to Increasing Opt-In Rates
There are dozens of different ad formats affiliates can work with, but not many of them can match the performance of push notifications. In addition to delivering personalized ads at crucial times, push notifications have the ability to build an almost intimate relationship with users.
Affiliate Gambling Offers: 7 Tips to Increase Your Conversion Rates
Although it’s true that technology has rejuvenated a huge number of industries, widespread adoption of modern mobile devices has launched the gambling vertical into a golden age. The online gambling industry alone was evaluated at almost 54 billion US dollars in 2019. Many experts believe
How to Build a Successful Black Friday Campaign in 2020
Black Friday is one of the most exciting annual sales events in the US and other parts of the world. Born from a relatively dark past, the term now represents a great opportunity for consumers who want to get great deals, advertisers who want to
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