Unlike regular push notifications, floating push ads don’t require approval before they are displayed. The reason for this is that these floating push notifications employ similar technology to pop ads. That said, this type of ad still looks like a push notification and produces very similar results.
Floating push advertisement, which is also known as in-page push notifications, is an ad format that’s very similar to traditional push ads. The difference is that floating push notifications are displayed directly on a website rather than the device itself, which means that users don’t have to opt-in in order to get an alert. Furthermore, floating pushes are suitable for all device types, including iOS devices.
Floating push notifications are similar to regular pushes, so the ad creation process is similar. Each ad consists of a title, text copy, and small thumbnail. It may take some practice, but you need to learn how to deliver value, stay in context, and entice users through the actual design of the ad.
In-page push notifications can be used for a wide range of purposes, like creating awareness or generating leads. In most cases, affiliates and other media buyers use in-page pushes to target iOS devices while also developing regular push campaigns at the same time.