A C T I V E R E V E N U E

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Ad Push Notifications Push notifications are one of the best ad formats available because they look like regular device notifications when they are delivered to users. This improves open rates and click-through rates, while increasing the chances of generating conversions. At the same time, push notifications take up very little space on publisher platforms, allowing for further monetization opportunities Create Campaign
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Benefits Push Notifications

  • Unmatched ad visibility – push notifications are the only ads that are delivered to user devices in the same way as other alerts, which gives them unmatched visibility.
  • Creates a sense of urgency – alerts on smartphones and desktops are often read right away, creating a sense of urgency in your ads.
  • Advanced customization options – these alerts can be customized to your audiences in order to yield better results.
  • Higher CTR than other leading formats – because they appear like regular device notifications, push alerts have a much higher CTR than other formats.
  • Billions of potential users worldwide – there are billions of smartphone and desktop users in the world, all of which have the potential of opting into push notifications.

How do Push Notifications Work

Before receiving push notifications, users have to give publishers permission to send out these alerts by opting in. Once the request is approved, publishers are allowed to send out notifications that showcase new services, products, offers, and other types of promotional content. Users are more receptive to these messages because they appear as other notifications, which produces better results.

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What Verticals Work Best with Push Notifications?

  • Cryptocurrency and Finance
  • Sweepstakes, Coupons, and Freebies
  • Gambling, Casino, and All Forms of Betting
  • Health, Beauty, and Nutra
  • Ecommerce
  • Mobile Games and Utilities
  • News and Entertainment

Launch a Successful Campaign!

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