Before receiving push notifications, users have to give publishers permission to send out these alerts by opting in. Once the request is approved, publishers are allowed to send out notifications that showcase new services, products, offers, and other types of promotional content. Users are more receptive to these messages because they appear as other notifications, which produces better results.
Push notification ads are a form of advertising where ads are displayed in the same way as other device alerts. Available for both website and mobile traffic, this format is known for building strong connections with the audience because they look and feel familiar. This, in turn, makes them perfect for gaming, finance, dating, and other popular verticals.
Before users start receiving push notifications, they receive a request from the sender. Once they opt into this request, users start receiving notifications from the sender, which appear on the same screen as text messages, system alerts, and similar notices. But, keep in mind that users can opt out at any point, so your push notifications need to be valuable and sent at the right time.
Push notifications are extremely effective because they mimic other types of device alerts. In simple terms, users are more likely to open an alert and pay attention if they don’t have any preconceptions about who is sending it and where it came from. Push notifications allow media buyers to do this, making this format one of the most effective in terms of conversions and sales.
Push notifications are ideal for almost all verticals, including news, entertainment, dating, sweepstakes, giveaways, ecommerce, travel, health, nutra, finance, and even mobile apps. Just remember that all audiences are different, so running split tests from the early stages of your campaign can exponentially improve your results.