ActiveRevenue is a leading self-serve DSP that provides access to global, top-notch traffic, allowing marketing professionals and agencies to build superb ad campaigns for a variety of verticals.
In addition to providing high-quality traffic and implementing robust security mechanisms, our team works restlessly to improve features for both advertisers as well as publishers. From granular targeting to powerful optimization features, our team will make sure that you have everything you need to succeed.
Ready to start generating more conversions? Get in touch with ActiveRevenue to set up your campaign and produce better results.
A demand-side platform (DSP) is a piece of software that media buyers, advertisers, and similar stakeholders use to purchase inventory from publishers. This inventory consists of search, mobile, video, and other types of traffic, all of which can be purchased through an automated/programmatic setup.
While they can vary tremendously, the main goal of a DSP is to give advertisers the ability to purchase ads from a wide range of sources. Instead of focusing on one single platform, the best DSPs will give you the ability to purchase traffic from a variety of places. Furthermore, a great DSP usually provides features like advanced analytics, budgeting options, complex campaign management capacities, audience building, and more.
Creating your own DSP from scratch takes a huge amount of time, effort, and resources. Again, DSPs can vary depending on the features and other characteristics, but in most cases you need to have a strong dev team to create your algorithm, a management system to connect all stakeholders, secondary/supporting algorithms for targeting and similar features. Note that you will need to have a real-time bidding engine, which you’ll have to use along with a combination of machine learning and artificial intelligence (AI) to finish putting together your platform.