Programmatic advertisement has taken its rightful place in the digital marketing industry. The right demand-side platform can simplify the marketing campaign trifold while improving the efforts considerably.
The ability to place the ads directly in front of the target audience boosts the conversion rate and increases the company profits. How can you take advantage of the best approach to programmatic advertising? By choosing the best demand-side platform.
What Is A Demand Side Platform?
A demand-side platform is software which marketing specialists use for programmatic ad purchase. Usually, demand-side platforms acquire places for advertising using real-time bidding auctions. The goal of a platform is to buy the place for an ad at a suitable website and show these ads to the viewers, who meet the client’s requirements at the lowest price.
Demand-side platform advertising is usually employed by ad agencies, marketing teams or outsourced advertisers. These platforms provide a single interface for easy access to ad exchanges, advertising networks, platforms and much more. They allow the client to purchase rich media ads, video ads, mobile ads, and native ads in real time.
The process of purchasing an ad is automated, taking a fraction of a time it would if done manually. The real-time auction for the ad spot takes place in just a few seconds.
How Does A Demand Side Platform Work?
Understanding how demand-side platform works is easy. Imagine a program, which has information about your target audience and knows how much money you want to spend on the ads.
It uses this data to search for the website that this target audience visits most often. Once it has the list of these websites, the program singles out the ones with the cheapest ad space.
Then the software contacts SSP (supply-side platform), which helps website owners sell their ad space. SSP initiates an auction. The highest paying bidder wins the space. Immediately, your ad is placed on the right website for the audience to see and click on.
Top Demand Side Platform Companies
Numerous demand-side platform companies exist, catering to a large marketing audience. However, only a few deal with the variety of needs of different companies at once. At a self-served demand-side platform like Active Revenue, marketing professionals can get a full set of programmatic advertising services for their needs, regardless of the type of company they are working for.