There are several steps that individuals need to take to become successful affiliates, but they all revolve around learning something new. At ActiveRevenue, we’ve worked with thousands of affiliates of all levels, so we are familiar with some of the challenges that beginners face when developing their first campaigns.
Learning strategies and analyzing competitors are both crucial activities, but all new marketers need to start with the most basic and find a reliable affiliate marketing glossary to learn all the relevant industry terms.
Below, we’ll go over some of the most important affiliate marketing terms that beginner marketers need to understand.
The Importance of Learning the Affiliate Lingo
Before going into the different terms you need to know, let’s go over the importance of learning about the right affiliate terms. Affiliates need to work with a huge variety of platforms when developing, launching, and monitoring their campaigns.
In order to understand all the features, updates, and potential deals, marketers need to know what the most popular industry terms mean. If not, you run the risk of implementing the wrong features or opting for a platform that’s not entirely adequate for your specific case.
Every Relevant Term Beginner Affiliates Need to Know
Below, we’ve put together a list of some of the most important affiliate marketing terms you need to know.
A/B Testing: the process of testing one or more variables in an ad, landing page, or campaign to determine which combination yields the best results.
Ad Formats: the different types of digital adverts that affiliates can opt for, including native ads, push notifications, pop ads, banners, and many more.
Ad:a piece of user-facing promotional content designed to advertise a product or service
Advertiser: the company, individual, or organization that wants to promote its products or services through a partnership with one or more affiliates.
Affiliate: independent marketing experts that specialize in promoting products through paid campaigns, SEO content, social media, and other channels.
Affiliate Country Tier:the categorization of regions based on their marketing profitability, listed from most to least profitable, these are tier-1, tier-2, tier-3, and tier-4 areas.
Affiliate Program: also known as the affiliate offer, this is the agreement that advertisers create when trying to advertise their products and services, this includes specifics about the goods being promoted as well as the promotion methods allowed.
Affiliate Verticals: the different industries and niches that affiliates can work with, like dating, health and wellness, gaming, and finance, just to name a few.
Anchor Text: the visible words that link to another area or piece of content in a hyperlink
Payout: amount of money an affiliate generates per conversion.
Pre-Lander: mini-pages that appear before offer landing pages, which are designed to tell users what to expect if they continue viewing the content and improve conversion rates.
Pricing Model: the type of advertising structure that affiliates agree to when buying traffic, includes cost-per-click (CPC), cost-per-install (CPI), and cost-per-mile or 1000 impressions (CPM), just to name a few.
Programmatic Marketing: type of digital advertising that relies on complex, instant calculations to assess, purchase, and sell ads online,
Publisher: website owners, app developers, and affiliates that specialize in creating entertaining platforms that attract users in order to sell this traffic to media buyers, ad networks, and other stakeholders.
Real-Time Bidding: type of programmatic advertising that allows publishers, advertisers, media buyers, and networks to exchange ads for money in a safe and fair environment.
Search Engine Optimization: digital marketing strategy that focuses on getting high search engine rankings in order to drive more organic traffic to a site or app.
Seasonality: the phenomenon that influences how popular a product or service is depending on the time of the year.
Supply-Side Platform: also known as an SSP, this tool allows publishers to sell their inventory in a fast, safe, and effective programmatic environment.
Targeting Settings:a feature that’s present in ad networks, DSPs, and other traffic sources, which allows affiliates to choose which users see their ads based on age, location, interest, connection type, device, carrier, and other variables.
Targeting Strategy: the plan that affiliates develop to ensure that their content is only viewed by the right audience.
Tracker: a tool that allows affiliates to measure the number of impressions, clicks, conversions, and other variables in their campaigns.
Tracker Type: described the specific technique that a tracking tool uses to measure performance, including tracking pixels and other methods.
Traffic: number of visitors that enter a site.
Traffic Type: describes visitors on a site or platform that are using a specific device or viewing a specific type of content, for example, mobile traffic and push notification traffic.
Web Hosting: service that allows publishers to store their content.