Location-targeted ads alone generated more than 15 billion US dollars in 2018. While this is impressive, it’s just one of the many targeting options you have at your disposal. Successful […]

Affiliate marketing generates 15% of the digital marketing industry’s total revenue. This translates to billions of dollars worth of profits, so there’s no denying that it’s an important part of […]

The average click-through rate for push notifications across all devices stands at 7.8%, which is quite impressive. This is one of the many reasons why this ad format is becoming […]

Affiliates can choose from a variety of holidays and celebrations that allow them to launch a seasonal campaign, but not all of them are as colorful or fun as Easter. […]

Sweepstakes promotions have been around for a long time. But, thanks to the widespread of smart devices, sweepstakes have become a digital sensation that consumers simply love. And, they also […]

Thanks to the widespread of computers and smartphones, online gambling has evolved into an extremely common pastime that can be played from a variety of different locations. So much so, […]

Buying media spots and schedules is not a new practice. But thanks to the ever-growing popularity of internet-capable devices, the media buying industry is becoming much more complex than in […]

Recent research suggests that the digital marketing industry generated more than 100 million US dollars in 2018. Digital adverts can come in a variety of shapes, sizes, and serve different […]

Fueled by the ever-changing world of smartphone technology, mobile devices have become a vital part of our daily routines. In 2018 alone there were more than 194 billion apps installed […]

Native ad spend in the US alone surpassed 32 billion US dollars in 2018 and this format shows no signs of slowing down. A recent survey sent out to media […]

In-app advertising spend is set to surpass $200 billion by the year 2021. What’s more,97% of all mobile advertising spend goes to in-app ads, making it one of the fastest […]

The online dating industry generated close to 3 billion US dollars in 2018. And, this number is projected to grow at more than 5.5% every-year until the year 2021. Needless […]

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