Mastering Pop-Under Ads: How to Develop a Successful Pop Campaign

What do scissors and pop-under ads have in common? Both of these are so effective that they have remained almost unchanged since their invention. 

Pop advertising is one of the oldest and most popular forms of digital marketing available today. The premise is simple, when customers access a website, their actions trigger the appearance of an additional window that contains promotional materials. While pop-ups appear on top of all the screens that users are viewing, pop-unders maintain a great experience by waiting until the audience members are ready to see the advertisement.

Although understanding pop advertising is easy, developing a successful campaign with this ad format is still extremely challenging. In this article, we’ll take a look at the steps you need to take to develop a successful pop-under campaign.

Are Pop-Under Ads Still Effective?

It’s estimated that close to 1 billion people currently rely on pop-unders to discover new products and learn about the brands they purchase from. Even though this format has been around since the mid-1990s, it remains one of the most powerful types of ad you can opt for. Consumers have learned to co-exist with pop-unders and some even find value in them, so it’s no surprise that these ads generate a positive ROI for advertisers and publishers alike.

The best part? Pop-unders are not complicated and they are suitable for a huge variety of verticals. Through this format, affiliates can reach their audiences and generate a significant amount of conversions without much experience and with a relatively small budget.

Pop-Under: The Ideal Format for All Affiliates

Pop-unders are a great alternative for rookie affiliates because they don’t revolve around any complex concepts or ideas. These ads are easy to understand, plus affiliates often have an easy time interpreting the way consumers behave with pop-unders. Affiliates that have limited or no marketing experience can actually develop a decent campaign early-on because consumers are used to this format, so they know what to expect from it.

Keep in mind that the banner, copy, and other creative elements are often featured in the pop offer, as is the landing page. Just make sure to find a reliable tracker that helps you monitor the performance of your ads!

Working with the Best Traffic Sources

It’s understandable why pop-unders have garnered a bad reputation. Rather than the format itself, this is often due to low-quality traffic found in some platforms.

At ActiveRevenue, we pay close attention to the quality of our pop traffic to ensure that it’s composed of real users. We only partner with reliable providers and ensure that the publishing platforms have certificates and fraud prevention mechanisms in place to keep unwanted parties at bay.

If you want to get the best results, always make sure to partner with reliable sources and keep a close eye on your campaign performance to make the right adjustments.

How to Develop a Successful Pop Campaign

Building a successful pop campaign does not require a huge number of steps. Instead, you need to focus on developing quality content and ensuring that your campaign targeting is on the right settings.

Here are some basic steps you need to follow to develop a superb pop campaign.

Choosing a Vertical and Offer

The first thing you need to do is select the best vertical. All affiliates are different, so you need to base your specialty according to your expertise. Pop-unders are a great alternative for a huge collection of verticals, but some of the top performers include:

• Betting
• Gaming
• Ecommerce
• Financial services
• Sweepstakes
• Dating
• Esports

As for the offer, keep in mind that the shorter the flow, the easier it will be to generate conversions. That said, you need to choose an offer that’s suitable for your expertise level. 

Selecting the Right Bidding Model

Depending on the offer and advertiser, you may have a few different options when it comes to the bidding model. In most cases, pop-under campaigns are cost-per-mile (CPM), which means that affiliates pay for every 1000 impressions generated. 

You may also be able to choose automatic bidding on the platform you’re working with, which is a great option if you don’t have enough experience to place the right bids from the get-go.

Building Engaging Creatives, Testing and Optimizing

Pop-unders provide a huge area in terms of creative elements, so affiliates can take advantage of high-quality graphics. Remember, these need to be both relevant and attractive, so it’s always a good idea to analyze competitors to see the type of ads they’re using. 

Once you develop the creatives, remember to also create a testing plan and set aside time for optimizing the performance of your campaign. 

Find Out More About Launching Your Own Pop-Under Campaign

Ready to learn more about pop-unders? Contact ActiveRevenue and we’ll be glad to help you start your campaign today.