Although it’s true that technology has rejuvenated a huge number of industries, widespread adoption of modern mobile devices has launched the gambling vertical into a golden age. The online gambling industry alone was evaluated at almost 54 billion US dollars in 2019. Many experts believe that strict global lockdowns will only bolster this number and result in even higher revenue for the gambling sector.
With the above in mind, it’s worth noting that gambling is one of the oldest and most well-established affiliate verticals. There’s a lot of competition, so affiliates need to make the most out of the traffic they have available and optimize their ads as well as landing pages for conversions.
At ActiveRevenue, we’ve helped thousands of media buyers build superb campaigns that allow them to take advantage of the traffic they purchase, especially for gambling offers. In this article, we’ll go over 7 tips to increase the conversion rates of your gambling campaign.
Including adjustments for the short as well as long-term effects of COVID-19, the global online gambling industry is expected to generate more than 127 billion US dollars per year by 2027.
This is due heavily to the adoption of mobile devices and the popularity of freemium gambling apps that allow users to practice before they have to wager any money.
While pundits expect the industry to stagnate for a short period, it’s safe to assume that the gambling industry is a safe bet for the future in terms of investment.
Gambling offers are extremely flexible because they are suitable for a wide variety of ad formats and approached. This that in mind, you still need to make adjustments to your campaign in order to get the best results.
In order to increase your chances of registering conversions, remember to:
Whether you’re running push, pop, or domain redirect, remember to customize the content of your ads as much as possible. You can limit which people see certain ads based on location and other variables, but you can also create completely separate campaigns if it makes you feel more comfortable.
To some, delivering value to consumers through an ad may seem like a foreign concept, but modern users expect a lot from the companies they do business with. Whether you do it through a description of your product, a visual element that improves aesthetics, or by providing a downloadable resource, make sure that users get something out of your ad.
Chances are you’ve already launched one or more gambling campaigns before. Assuming these are no more than a year old, review the final campaign statistics and try to identify patterns that you can use to your advantage.
In addition to conventional traffic, you should also leverage social media channels and test out different sources to identify the best combination. That said, not many mainstream networks allow the promotion of gambling offers, so pay close attention to the platform’s terms of service.
In addition to reviewing your old statistics, you should review your old lead lists and develop remarketing campaigns designed specifically for these users. There’s a lot of information you collect after simply serving an ad, so use this to your advantage and try to convert this traffic with different offers.
Badgering, scare tactics, and other unethical techniques compromise user experience and eventually give the advertiser’s brand a negative image. Instead, you should focus on quality and creating a great user experience, which will help you develop a loyal following that will be more engaged when interacting with your content.
Finally, you should set up a few split tests and examine how different variables affect your campaign performance. Needless to say, monitor the results of your split test as well as your overall campaign to identify the elements that produce the best results.
Developing a gambling campaign is not easy, but with a bit of practice you’ll be able to produce outstanding ads that yield great results. If you want to learn more about successfully creating ads for gambling offers, stay tuned to our blog or get in touch with us today and we’ll be glad to help.