Marketing Calendar: Key Autumn Dates 2023 (Updated)

Autumn presents an exceptional season for affiliates to seize incredible money-making opportunities. To help you make the most of this time, we’ve compiled a list of the key autumn dates that you cannot afford to miss. These dates hold immense potential for driving engagement and maximizing your revenue as an affiliate marketer. Embrace the autumn spirit, plan ahead, and unlock your campaign potential. Get ready to make this autumn your most successful season yet!

September

Back-to-school season

As the new school year begins, parents and students are actively searching for essential items. Tailor your campaigns to meet their needs, offering promotions on school supplies, electronics, and fashion items suitable for the fall season.

Best GEOs – Worldwide.

September 4: Labor Day (USA)

Labor Day celebrates American workers and marks the end of summer with vibrant festivities like fireworks, picnics, and barbecues. It’s also a significant time for retailers and shoppers, as they plan for the new season’s worth of outfits. In contrast to the US, many other countries observe Labor Day on May 1st.

Best GEOs – USA, Canada.

September 10: National Grandparents Day (USA)

Celebrate grandparents and the special role they play in families. Craft campaigns that offer thoughtful gift ideas or experiences suitable for seniors, showing appreciation for their love and wisdom.

Best GEOs – USA.

September 12: National Video Games Day

National Video Games Day is a celebration of the impact and enjoyment of video games. Gamers worldwide come together to indulge in their favorite games, sharing memories and experiences. Use National Video Games Day to launch merchandise for gaming fans.

Best GEOs – USA.

September 15-17: Rosh Hashanah

The Jewish New Year. Candlesticks, dishes for honey, kosher gift baskets, shofars, jewelry with pomegranate – you can choose offers for every taste, taking into account the traditions of the target audience.

Best GEOs – Israel.

September 16–October 3: Oktoberfest

Oktoberfest, the world’s largest beer and folk festival in Germany, draws over 6 million visitors annually. If your audience enjoys relaxing with a cold beverage, focus your marketing on fun content, costumes, and of course, beer.

Best GEOs – Germany and fans of Oktoberfest.

September 23: First Day of Fall

The official first day of autumn (for the Northern Hemisphere, since the Southern Hemisphere experiences the reverse) is 23.09. It’s not exactly a holiday, but you can use it in your campaigns and creatives. 

Best GEOs – Worldwide.

September 27: World Tourism Day

Over 40 years ago, the United Nations established this holiday to celebrate the joys of traveling. Engage your customers by encouraging them to share their favorite travel destinations and stories. Promote travel-related products such as custom fanny packs or spacious backpacks to enhance their travel experiences.

Best GEOs – Worldwide.

September 30: Australian Football League (AFL) Grand Final

The Australian Football League Grand Final brings football fans from all over the country together. Capture team spirit and engage your Australian customers. Let them proudly support their favorite teams with your exciting offers.

Best GEOs – Australia.

October

Black History Month (the entire month)

In the UK, Black History Month is observed every October. Throughout the entire month, various events are held nationwide to celebrate African and Caribbean cultures and histories. 

Best GEOs – UK.

October 1: Chinese National Day

It is a celebration of Chinese food, people, and culture so you can promote everything related to Chinese culture. 

Best GEOs – China.

October 1: International Coffee Day 

International Coffee Day celebrates the beloved drink that helps many of us conquer our Monday blues. Use it to engage with your subscribers, drive in-store traffic, and boost revenue—even if you don’t sell coffee.

Best GEOs – US and Canada.

October 6: World Smile Day 

The cheerful yellow smiley face has been a popular design for coffee mugs and bumper stickers since the early 1970s, often accompanied by the phrase “Have a nice day!”

While launching smiley campaigns, it’s important to note that the term “World Smile Day” is trademarked by the World Smile Corporation.

Best GEOs – Worldwide.

October 9: Canadian Thanksgiving 

Thanksgiving in Canada is a family holiday where people express gratitude for the past year. Families come together to share special meals and enjoy each other’s company.

Best GEOs – Canada.

October 16: Boss’s Day

Boss’s Day, observed on October 16, aims to foster stronger connections between employers and employees.

Don’t forget to also target self-employed individuals or freelancers, as they are their own bosses. Offer them meaningful gifts that acknowledge their hard work and dedication to their craft. 

Best GEOs – Worldwide.

October 31: Halloween

It is celebrated in many countries, but most fans are in the United States. Costumes, makeup, everything scary and mystical – your time has come.

Best GEOs –  USA, Western countries.

November

November 7: Melbourne Cup

Melbourne Cup is an official holiday in Victoria, Australia, with schools and many businesses closed. Australians come together to celebrate this prestigious horse racing event.

While horses take center stage, Melbourne Cup is equally famous for its over-the-top fashion, particularly extravagant hats. If you’re targeting the Australian market, seize the opportunity to create vibrant promotions.

Best GEOs –  Australia.

November 11: Veteran`s Day

This is a federal holiday in the United States. A good idea is to run offers exclusively for veterans and their families. These may be additional discounts, gifts, or other bonuses. But you must be delicate so as not to cause negativity.

Best GEOs –  USA.

November 11: Singles’ Day

Singles’ Day, also known as Double 11, started as a student tradition in China in the mid-1990s. On this day, single friends would spend time together eating, going to movies, and shopping. For now, this is the new eCommerce shopping day that’s become the one to watch out for.

In 2021, Alibaba’s Singles’ Day sales totaled a record $139 billion, overthrowing any single US shopping holiday including Black Friday and Cyber Monday. You shouldn’t miss it! 

Best GEOs – Worldwide.

November 12: Diwali

Another important national holiday, for India this time. Diwali is the five-day Festival of Lights and it is celebrated wherever Indians live – Singapore, Sri Lanka, and even large western cities where there are many Indian emigrants.

Best GEOs –  India, Singapore, Sri Lanka.

November 19: International Man`s Day

It is marked in around 80 countries worldwide. Any goods for men can be profitable, the main thing is the right approach.

Best GEOs – US, Europe.

November 23: Thanksgiving

Streaming devices, holiday dinner supplies, and decor are the most obvious offers. Run a challenge or giveaway, adapt your ongoing campaign to incorporate the holiday, or add festive CTAs – all of these can help increase your profit

Best GEOs –  USA.

November 24: Black Friday and November 27: Cyber Monday

The finest hour of any marketer. Get ready for these days in advance and plan everything carefully to don’t lose this race to competitors. Be sure to prepare offers for those who like to get Christmas shopping done early (they will be many)

Best GEOs – Worldwide.

It is not necessary to launch new campaigns for every holiday. Adapt your creatives to the relevant day, be on the same wavelength as your TA and success be in your pocket.

Ready to Launch an Autumn Campaign? ActiveRevenue Has Your Back!

This article was originally published in 2022. It has been updated in 2023.