Being a successful affiliate marketer requires an extensive amount of research and constant campaign monitoring. By optimizing their campaigns, these marketing specialists ensure that they get the best results from the resources they have at hand. That said, there are many well-known metrics that affiliates need to monitor and improve, including click-through rate, otherwise known as CTR.
But, even though CTR is among the important metrics, learning how to improve it can take a lot of time, effort, and attention. At ActiveRevenue, we’ve studied countless campaigns across many industries, so we understand click-through rate and we’re familiar with techniques to improve this essential metric.
In this article, we’ll go over the definition of click-through rate and give you tips on boosting CTR in your ads as well as throughout your entire campaign.
Before going any further, let’s go over the definition of CTR and the variables that affect this statistic.
Click-through rate measures the percentage of people that clicked on your ads and it’s calculated by dividing the number of clicks generated by the total number of impressions, then multiplying the result by 100. For instance, if you have an ad that was viewed 100 times and generated 50 clicks, the CTR will be 50%.
Click-through rate only measures activity prior to the click, which means that your landing pages and other elements don’t impact this metric. So, to improve the performance of your ads and overall campaign, you need to adjust elements directly to your ads.
While it’s true that the platform where the ad is displayed affects CTR, creatives that have positive click-through rates tend to perform well regardless of where they appear. In other words, if you take the time to develop a superb ad with a great CTR, it will deliver great performance regardless of the platform it appears on.
Let’s take a look at the steps you need to take to achieve a higher CTR on your affiliate campaign.
The main goal of all affiliate campaigns is the same, which is to generate conversions. And, even though all industries are different, every single affiliate needs to understand the target audience in order to produce engaging ads. For this reason, you need to study the audience and learn as much as you can about these users. Just remember to take a look at the offer to find out what demographic you need to target.
Although it’s not obvious, the ad format you choose greatly affects the CTA of your ads. This means that you can use the exact same creatives and CTA in two different ad formats and get distinct results from each. Therefore, you should test out multiple formats and figure out which alternatives are generating the best results.
Many affiliates fail to realize the importance of the written part of their ads. Although this may only consist of a CTA in some formats, you need to make sure that your written content delivers value and engages your audience. That said, you also have to adapt your materials to your audience and use language that your target users will understand or even enjoy reading.
There are many external variables that influence CTR, but the keywords themselves reveal what the intent of the searcher is. The intent of each search can be defined as the goal that the searcher wants to achieve by performing the query. If your keywords align with the intent of the user as well as the content of your ad, you’ll increase the odds of attracting interested audience members.
Split testing can reveal a huge amount of data about all aspects of your campaign, including CTR. The problem is that many marketers wait until their first optimization to start running tests. To take advantage of split tests as much as possible, you should set them up from the moment you launch your campaign and implement adjustments based on the tests during the first optimization.
Just because you’ve already targeted a set of users doesn’t mean you can’t benefit from them. Remarketing campaigns allow you to leverage the data you collect from these users because you can use them to develop ads tailored to their specific likes and needs. Which, in theory, should exponentially increase CTR and overall conversion rate.
Ready to find out more? Get in touch with ActiveRevenue and our team will be glad to help.