Blog Archive

Christmas and New Year’s Day are both very special holidays for billions of people around the world. While the festivities revolve around spending time with loved ones, it’s also become one of the best seasons for business owners in almost all verticals. And, even though

The affiliate ecosystem consists of a wide variety of stakeholders that work harmoniously to deliver the best experience for advertisers and consumers. Publishers play a crucial role because they develop the content that ultimately attracts web users, but selling this traffic directly isn’t always feasible.

There are dozens of different ad formats affiliates can work with, but not many of them can match the performance of push notifications. In addition to delivering personalized ads at crucial times, push notifications have the ability to build an almost intimate relationship with users.

Although it’s true that technology has rejuvenated a huge number of industries, widespread adoption of modern mobile devices has launched the gambling vertical into a golden age. The online gambling industry alone was evaluated at almost 54 billion US dollars in 2019. Many experts believe

Black Friday is one of the most exciting annual sales events in the US and other parts of the world. Born from a relatively dark past, the term now represents a great opportunity for consumers who want to get great deals, advertisers who want to

It’s no secret that 2020 has been a tough year for most businesses and entrepreneurs. While COVID-19 has taken up all the headlines, the global economic downturn and slow recovery have had profound impacts that will likely last years, if not decades. With the above

All entrepreneurs worth their salt are familiar with the audiences they want to target. That said, transforming this knowledge into practical actions isn’t always straightforward, especially if you’re running an affiliate marketing campaign. Like other forms of paid advertising, choosing the right targeting settings for

There are many huge differences between conventional advertising and digital marketing tactics, but the most important one may be the ability to edit your ads after they have been published. A few decades ago, changing a small element of your creatives represented thousands of dollars

Pop ads were first introduced back in the late 1990s and this format has remained a staple in the world of digital marketing since. Many marketers have expressed doubts about the longevity of this format, but the truth is that the performance of pop ads