Pop ads were first introduced back in the late 1990s and this format has remained a staple in the world of digital marketing since. Many marketers have expressed doubts about the longevity of this format, but the truth is that the performance of pop ads in general has remained steady throughout the years.
Even today, pop advertising is one of the best ways to monetize traffic on your site. With this in mind, it’s important to note that pop-unders and similar ads can produce mixed feelings in users. Therefore, you need to know how to incorporate pop ads into your site and what steps you need to take to increase their chances of success.
At ActiveRevenue, we’ve partnered with some of the top publishers and media buyers in the world, so our team is very familiar with the steps you need to take to monetize pop traffic.
In this article, we’ll go over the definition of pop traffic and give you tips on generating revenue using this ad format on your site.
What’s Pop Advertising?
In the digital marketing context, a pop ad can be described as a type of advert that’s displayed in a new window. The ad “pops” out of the window that the user is currently on, which is where the ad format gets its name from.
Keep in mind that pop ads can vary in size and location. These can appear as small windows that display a simple message or as full-screen spreads that feature huge complex and vibrant graphics.
Not only this, but this type of ad can also appear on top of the window that users are viewing, which are called pop-ups. Pop-unders, on the other hand, appear behind the window the customer is currently viewing, so they have similar benefits without disrupting the user experience.
How to Generate Revenue from Pop Ads
Now that we’ve covered the definition of pop-ads, let’s take a look at the steps you need to take to monetize this type of traffic.
As a publishing platform, your main goal should always be to attract and impress your reader base, so avoid using ad formats that potentially compromise the user experience. Instead, opt for more subtle methods like pop-unders to get the best results.
As a publisher, remember that the best way to improve the performance of the ads on your site is to create a safe and fun environment for your readers. As long as you prioritize this, you’ll be able to boost the performance of the pop ads and boost your profitability.
Here are five tips to help you boost the performance of pop ads on your page.
Develop Engaging and Valuable Content
The audiences you attract are the heart and soul of your monetization scheme. Therefore, you need to keep these users engaged by developing valuable content that keeps them coming back for more. Make sure that the information you publish is actionable, accurate, and up-to-date to attract large volumes of highly engaged users.
Attract High Volumes of Quality Traffic Through SEO
SEO is the most cost-effective way to consistently attract thousands of daily viewers. For this reason, you should also ensure that your content has the right keywords, has quality backlinks, and follows other SEO best practices.
Ensure that Your Site Has a Good Reputation
Furthermore, your site needs to have a good name in order to be successful. Keep an eye on social media, review platforms, and other places where users can rate your site and ensure that you have a positive reputation.
Share Content on Social Media
Social media is an extremely powerful channel because it can help you build a positive image, send a good amount of traffic to your site, and give you a small SEO boost at the same time. Make sure that all of your content is shared and implement additional markup language to ensure that all data is transmitted seamlessly.
Work with a DSP You Can Trust
There are many different monetization partners you can opt for, but DSPs give you access to the widest pool of potential buyers. That said, not all DSPs are created equally, so you need to research each partner and make a decision based on your findings.
In order to find the best partner remember to:
- Inquire about the pricing scheme
- Interact with the support team to grade its quality and reliability
- Evaluate the company’s reputation and read online reviews
- Ask about additional partnerships with other networks and exclusive deals
Stay Tuned and Find Out More About Monetizing Your Publishing Platform
To learn more about monetizing your publishing platform, follow our blog or contact ActiveRevenue and we’ll be glad to help.