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It’s no secret that 2020 has been a tough year for most businesses and entrepreneurs. While COVID-19 has taken up all the headlines, the global economic downturn and slow recovery have had profound impacts that will likely last years, if not decades. With the above
All entrepreneurs worth their salt are familiar with the audiences they want to target. That said, transforming this knowledge into practical actions isn’t always straightforward, especially if you’re running an affiliate marketing campaign. Like other forms of paid advertising, choosing the right targeting settings for
There are many huge differences between conventional advertising and digital marketing tactics, but the most important one may be the ability to edit your ads after they have been published. A few decades ago, changing a small element of your creatives represented thousands of dollars
Pop ads were first introduced back in the late 1990s and this format has remained a staple in the world of digital marketing since. Many marketers have expressed doubts about the longevity of this format, but the truth is that the performance of pop ads
MyLead is a global affiliate network that offers about 2000 campaigns from over a dozen of categories. At the moment about 100 hundred thousand publishers from all over the world work with MyLead. All of them continually seek better and better solutions to improve their
Athletes that are preparing for a major event follow a strict exercise regime and only consume things that will help their bodies succeed. Likewise, affiliate marketers need to implement a monitoring plan and find the traffic sources that give their campaigns the highest chance of
Browser extensions are used by millions of people across the world to enhance their experience on the web. These tools help users save pages they like, correct typos, and enjoy special features on social media networks, just to name a few uses. Additionally, many professionals
Unlike the vast majority of verticals that are still struggling through the global health and economic crisis, the gaming industry is experiencing a golden age in its own right. Many marketers have declared the gaming industry as deceased, but this vertical can still produce impressive
As a publisher, there are dozens of traffic types you can attempt to attract and all of them offer unique advantages as well as distinct challenges. However, zero-click traffic may have the simplest premise of them all while consistently offering great results for publishers of
Since the beginning of 2020, almost all industries have been affected by the global health crisis and eCommerce is no exception. But, unlike other verticals, the eCommerce industry has shown promise in the sense that consumer interest has not dissipated, but it has shifted instead
Gambling vertical is becoming more and more popular especially now, during the world pandemic. There are lots of traffic types you can run gambling with but surely push notifications have priority over all other formats. How to run gambling campaigns successfully using push traffic? Find
New digital ad formats are developed every year and affiliates that get ahead of these trends usually get the most out of their campaigns. Push notifications were once an innovative format that changed the way marketers communicated with consumers. Although still effective, push notifications have