Blog Archive

Purchasing different ad positions is not a new practice. For decades, marketers have been finding ways to buy media and acquire quality inventory that yields a good profit margin. And, in 2020, the game remains the same, with a few changes of course. There are

While all industries are unique, eCommerce has a special relationship with affiliate marketing because companies in this space have been taking advantage of this type of advertising since its early days. But, this also means that consumers are far more used to traditional affiliate approaches,

Black Friday and Cyber Monday have earned a reputation among consumers for huge savings, while affiliates bask in the monumental number of opportunities to create great campaigns. But, as each year passes, we learn more and more about the different trends that shape this shopping

As children, many of us were encouraged to do something we love and work in a field that we are passionate about. That’s one of the many beauties of affiliate marketing, as this type of advertising allows you to work with companies in almost all

Whether you hate it or love it, there’s no denying that winter is an extremely appealing season. Thick blankets, oven-baked goods, and hot drinks are at the order of the day, and depending on the location, wintertime may even coincide with the end of year

We’re quickly approaching the end of 2019 and what a year it has been! From major global shifts that altered the digital landscape to the development of new tools specifically designed for affiliate marketing, there’s no question the industry has gone through a significant transformation.

The basics of media buying have remained intact over the last few decades, but the format and medium that modern buyers have to be familiar with are cutting-edge, to say the least. Laptops, smartphones, and other gadgets have paved the digital way for media buyers

Despite the fact that affiliate marketing is a unique creature, it still falls under the mantle of digital advertising. And, like in other forms of online marketers, affiliates need to pay attention to the keywords that consumers are using to search for, well, everything. But,

Affiliate marketers can choose from a pool of dozens of different industries to work with. Seasoned veterans and rookies alike all want to find the industries that offer the best odds at success. That being said, these are also the hardest to crack, so they

There’s a massive collection of strategies and techniques that affiliates can use to improve their chances of building a successful campaign. That said, paying attention to seasonality may be the most important element that can help determine whether you build a successful campaign or barely

Ask any seasoned affiliate and you’ll know that there are dozens of different elements that affect the performance of your campaign. The wording used, the landing page, and most of all, the creatives used in your ads. Which brings another question to mind:  How on

With print media and other forms of advertising becoming almost obsolete, many companies have turned their attention to digital advertising. By running real-time bidding campaigns, these businesses hope to get the most out of their marketing budget and see a positive return on investment. As