There’s a massive collection of strategies and techniques that affiliates can use to improve their chances of building a successful campaign. That said, paying attention to seasonality may be the most important element that can help determine whether you build a successful campaign or barely break even.
Seasonal campaigns allow you to build a deep connection with your audience by showing them you care about their celebrations. But, there’s a finite number of seasonal events to look out for, and with time running out on the 2019 calendar, it’s important to know which ones you have left.
Let’s take a look at the remaining seasonal events in 2019 and go over a few tips on how to create awesome content for them.
Seasonality is the term used to describe the predictable cycles that shape consumer or commercial purchase habits.
Also known as periodic variations, these fluctuations usually represent increased spending and interest in a particular theme, both of which can be utilized by affiliates to create awesome campaigns!
There are dozens of factors that affect seasonality in a particular region. Likewise, some seasonal events only apply to certain areas, so you need to pay close attention to both of these elements in order to build your creatives at the right time.
Geographical location is the most important element when it comes to seasonality. Even seemingly worldwide events like Christmas and Chinese New Year are not celebrated everywhere, so you need to ensure your target audience observes the seasonal affairs you want to employ.
Religion and Culture
Many celebrations are religious or have spiritual origins, so you should also look at your target’s dogma and cultural preferences before creating your campaign. For example, you wouldn’t want to run Thanksgiving ads in the European or Asian markets as these don’t celebrate this holiday.
Adoption of Modern Celebrations
Even though they may lack the historic element, modern celebrations have become a major opportunity for affiliates. Singles Day, Car-Free Days, and National Be Bald Day can all be implemented into your creatives and entice your traffic to interact with your ads.
Now that we’ve covered the basics, let’s look at the seasonal events that affiliates have left in 2019.
The Diwali Festival of Lights – India
Celebrated every Autumn, Diwali is a four to five-day festival celebrated by many religious groups in India. This celebration is known as the Festival of Lights, so affiliates in this market should focus on bright colors and spiritual symbolism to reel in more conversions.
Singles Day – China/Asia
Singles Day, which can be traced back to business mogul Jack Ma, is a modern holiday that has taken the Asian market by storm. Generating more than $31 billion in its last edition, affiliates should focus on themes like self-improvement, tech, and travel.
Halloween – US/Worldwide
Halloween needs no introduction and affiliates working in verticals like candy, ecommerce, retail, and gaming know that there will be fierce competition, but also a hefty reward for their efforts.
Day of the Dead – Mexico/Latin America
While Halloween may not be taken as a serious holiday, the Day of the Dead is a solemn night that calls for a respectful celebration of those who are no longer with us. Themes like the traditional La Catrina, cempasuchil flowers, and candles will also make your ads look more appealing.
Thanksgiving – US
Like Halloween, Thanksgiving is a major US holiday that needs no introduction, but gives affiliates a chance to make a lot of money if they play their cards right.
Remembrance Day or Veterans Day – US/UK
Veterans Day, known as Remembrance Day in Commonwealth countries, celebrates the troops in the US and UK. Poppies are the most popular form of symbolism, so you can use it in a different way in your creatives.
Hanukkah lasts 8 nights and days between late November and late December depending on the Hebrew calendar. Symbols like menorahs and the Star of David can help increase conversion rates and create a strong connection with visitors.
Christmas offers a great chance for all industries and affiliates can take a variety of approaches, but preparing a campaign that launches right after Thanksgiving can give you a significant advantage.
New Year’s Day
New Year’s Day is celebrated in different ways across all continents, but it presents a great chance for affiliates in the nutra, travel, and education verticals as consumers are rejuvenated and ready to take on new challenges.
Staying up to date with seasonal events will definitely increase your chances of success. But, make sure you pay attention to region and timing in order to ensure the best results.
If you want to learn more about these seasonal events, stay tuned or get in touch with us and our team will be glad to help.