Affiliate marketers have dozens of different tools they can use to build winning campaigns. But, very few of them have received the attention or praise that pre-landers have. Pre-landers are dedicated landing pages that help get your visitors ready for the offer. They are meant to be clean, attractive, and straight to the point in order to sieve out your traffic and ensure the best results.
With this in mind, designing a winning pre-lander has become a fleeting skill that is becoming harder and harder to master. Creating an awesome pre-lander is more complex than it seems, especially for a page that needs to maintain a minimalist design.
In this article, we’ll discuss the reason why pre-landers are so effective. We’ll also provide a few tips to help you build a great pre-lander that increases your conversion across the board.
Pre-landers are go-between pages that help you explain your product, instead of jumping straight to the offer. It helps soften up visitors, but it also serves an important purpose because it filters out users who are not interested at all.
If done properly, a pre-lander should deliver actionable information that helps users make a decision. This means that visitors that make it to the offer page are more likely to be interested and provide an email, payment information, or any other piece of information you need to generate a conversion. That said, you’ll also want to keep it concise so users don’t get derailed!
Like affiliate offers, pre-landers can be extremely different. Some focus on imagery and deliver very little text. Other offer bullet points that list the advantages of the product in a short but efficient way.
But, regardless of the industry or type of offer, most successful pre-landers share a few characteristics.
Here are a few tips to help you build a pre-lander that helps improve your conversions.
Build and Test Different Pre-Landers
All industries and offers are unique, so there is no silver-bullet solution to building the best pre-lander. Rather than putting all of your eggs in one basket and testing designs individually, you should create various versions and run some A/B tests to get on the right track.
Create Attractive Headlines that Engage
Having an attractive and engaging headline is important in ads and pre-landers as well. Besides enticing users, your headline should also give them an introduction to the offer they’re about to look at. Relevance is key, but also employ language that your audience will be able to relate to. For instance, if you’re targeting millennials, using slang and metaphors is almost mandatory.
Focus on Producing Stunning Creatives
A great image can say a thousand words and generate even more conversions. In order to have the right effect, you should craft breathtaking creatives that spark emotion in your visitors. Using light humor is always a great idea, but you should never go too deep or make a joke that is offensive in any way or form.
Keep Content Relevant
The content in your pre-lander can be casual or technical, but it should always be relevant. If your pre-lander is not relevant to the offer or industry you’re promoting, the conversion you generate will not be legitimate, which can get you into a lot of trouble. Or, at the very least, it’ll earn you a reputation as an unreliable affiliate!
Develop a User-Friendly Interface
Even if pre-lander should be kept short and sweet, you have to pay a lot of attention to the layout and overall user interface. If your pre-lander is confusing, hard to navigate, or simply not intuitive, there’s a strong chance you won’t achieve the stellar results you’re hoping for.
CTAs and Loading Speed
Two things that all pre-lander share are a call to action (CTA) and loading time. As the name suggests, the loading time is the speed at which your page loads. If your pre lags more than a few seconds, most consumers will simply click out, so make sure your intermediate page is light and fast.
CTAs serve the same purpose as your ads and offer page. Make sure it’s eye-catching, engaging, and properly placed. Just remember that you may need to try out a few different versions to find the perfect combination.
Designing a pre-lander has turned almost into a form of art. That said, the tips above should give you a good idea of how to implement these pages in order to boost your conversions.
If you want to learn more about ActiveRevenue, get in touch and our team will be glad to help.