Affiliate marketers can choose from a pool of dozens of different industries to work with. Seasoned veterans and rookies alike all want to find the industries that offer the best odds at success. That being said, these are also the hardest to crack, so they are better left to experienced professionals that know their way around the landscape.
The dating vertical is one of these industries. Yes, it presents a great chance to monetize and earn a reputation as one of the big players in the game. But, creating a successful dating campaign requires artistry, skill, and most of all, deep knowledge of the vertical.
Luckily, we’re here to help! In this article, we’ll go over the reasons why dating is a great vertical and discuss 7 tips to help you build a legendary campaign.
Why is Dating a Great Affiliate Industry?
Like nutra and technology, the love industry is an evergreen vertical that offers a great chance at success. After all, consumers are always looking for relationships, in one way or another.
Although they’re still influenced by seasonality, dating offers tend to perform well year-round and are popular in most countries. This is even truer with specialized dating platforms that now attract different demographics based on religion and other factors.
All of these unique characteristics make it a great choice for affiliates looking to up their game, but it’s also attracted a massive number of competitors that battle it out for the top spots.
7 Tips to Create a Successful Dating Campaign
Like all other verticals, entering the dating realms requires a lot of research and dedication. It’s important to note that not all affiliates are comfortable working with this type of content.
Not only this, but keep in mind that there are different dating formats, some of which include adult content that’s not allowed on most mainstream networks.
To create a successful affiliate dating campaign, you need to:
Start By Learning About the Niche
Even if you know the basics, succeeding in the dating niche requires a lot of research and studying. Learn as much as you can by reading articles, watching tutorials, listening to what the top performers in the industry have to say, and implementing all the best-practices you pick up from the beginning.
Determine What Specific Audience You Want to Target
As we mentioned before, the dating vertical has a number of subcategories that target different demographics. Instead of working with a mixed bag, determine what type of audience you want to attract in order to build the right creatives and content right off the bat.
Look at the Offers Available
Now that you’ve determined the type of traffic you want to work with, start looking for offers that are suitable for your requirements. There are new platforms and different payout structures introduced regularly, so review all options before making a final choice.
Select Effective Ad Formats
The best ad format for dating campaigns is push notifications as it creates a personal connection with users on the receiving end. With this in mind, you can also try out pop unders that allow the use of bigger creatives for lead generation.
Design Creatives with Your Audience in Mind
Ad content creation is one of the most important stages of your campaign creation, so you need to keep your audience in mind if you want to build enticing creatives. If you are working with offers that have a specific age or other demographic requirements, you’ll need to craft your content accordingly – but always make sure you adhere to your network’s rules.
Evaluate Performance and Optimize Your Campaign
After setting up your campaign, allow it to run until you have enough information to optimize its performance. Needless to say, you’ll need a solid tracking tool that gives you a variety of reports and download formats to choose from in order to get valuable insights from different perspectives.
What You Need to Avoid at All Costs
Instead of another strategy tip, our last piece of advice will consist of the things you need to avoid at all costs. Like we mentioned before, it’s important to follow your network and offer requirements at all times. In addition, remember to avoid:
- Choosing an offer you’re uncomfortable with
- Low-quality traffic sources
- Undermining user experience
- Offensive or insensitive content
- Publishing content that hasn’t been designed specifically for the dating niche
Learn More About Launching a Successful Affiliate Dating Campaign
The dating vertical allows you to help people in their quest for romance while giving you the chance to increase revenue and learn about consumers like never before.
To learn more about the dating vertical and other affiliate industries, stay tuned or get in touch with us and we’ll be glad to help.