Pop advertising is among the oldest digital ad formats out there, but there’s a good reason why it’s still one of the most popular and profitable alternatives available. Whether you’re working with pop-ups, pop-unders, or a combination of both, running this type of campaign has a relatively low cost with huge upside potential. That said, you need to develop an engaging campaign in order to get the most bang for your buck.
At ActiveRevenue, we’ve worked with leading affiliates that have developed successful pop campaigns across various industries. Our team understands the variables that influence the success of pop campaigns and what steps need to be taken to optimize the performance of these ads.
Below, we’ll go over 7 superb techniques to help you scale your pop campaigns successfully.
Before going over the techniques that can help you fuel the growth of your pop ads campaigns, let’s take a moment to understand the potential that this format has. Unlike other ad formats, pop advertising remains an effective alternative because it relies on large, attractive creatives that keep audiences engaged.
Moreover, pop ads are successful because they can:
While it’s true that pop-ups interrupt users while they are browsing, you can leverage a different type of pop ad to help you create a better user experience. If you’re working with a difficult audience, you may be better off implementing pop-under ads that are deployed under the window that the user is currently on. This helps create a seamless experience while ensuring that prospects remain in a positive mindset.
Media buyers and other affiliates that purchase traffic will be glad to learn that pop ads are still among the most affordable, so they help keep your campaign costs low.
Lastly, modern pop ads can feature high-resolution images, videos, and other elements that result in higher conversion rates. But, remember that users are familiar with this format, so you need to get creative and use all the real estate available in the most original possible way.
Now, let’s take a look at 7 different techniques you can use to boost the performance of your pop campaign.
It may seem obvious, but one of the best ways to succeed with pop ads is to only work with the top offers. Instead of focusing solely on payout, make sure that the program you select has a good cookie duration, reasonable payout times, and most importantly, an attractive product.
You may already know that niche content has the highest chances of success, but there’s a strong chance you’ll have plenty of competition from other affiliates. Rather than doing what everyone else is doing, try to get creative and find a unique approach to your niche.
If the landing page you’re using is slow, unattractive, or otherwise disengaging, then your prospects will likely fall out before completing the conversion. To avoid this, make adjustments to the landing page or implement a pre-lander that helps you filter out users who are not actually that interested in the offer.
Pop traffic can be divided into pop-ups and pop-unders. Both of these have unique benefits, even if they are very similar. Therefore, you should research your audience and decide which format will be your main choice.
Rather than opting for a general tracker, you should find a specific pop traffic monitoring tool and keep a close eye on the performance of your ads. As a general rule of thumb, your tracker should be able to tell you which keywords are producing the most conversion, how much money you’re generating, and what leading competitors are doing.
As with other forms of online advertising campaigns, you need to monitor the performance of your pop ads and optimize them based on your results. Remember that you have to collect a statistically significant amount of data before you can optimize your content.
Lastly, you should find reliable traffic partners that vet visitors and create a safe environment for you to run your campaigns in. ActiveRevenue has been helping affiliates develop robust pop campaigns in a huge variety of countries, so don’t hesitate to contact us if you need assistance.
Want to exponentially increase the size of your pop campaign? Contact ActiveRevenue and we’ll be glad to help.