There are hundreds of thousands of affiliates that operate in dozens of different industries across the world. From technology and dating to retail, gaming, and nutraceuticals, there are many different niches you can specialize in. But, the nutraceuticals industry, often shortened as nutra, has been a crowd favorite since the early days of affiliate marketing.
Needless to say, there are countless affiliates that are already working in the nutra industry, which makes it harder to thrive in this vertical. But, new health and beauty products are being developed every day, all of which represents a fresh opportunity for clever marketers to leave their mark.
In this article, we’ll go over the current state of the nutra industry and provide tips to succeed this alluring vertical.
For those of you who don’t already know this, nutra is an umbrella term that covers a wide range of verticals that include dietary supplements, skin care, some adult products, health and well-being, beauty merchandise, and related industries.
Nutra offers usually have strict quality requirements, but they also offer huge payouts and the chance to expand your repertoire. That said, the industry is unique, so you need to take your time and learn about all the elements that will impact the performance of your campaign.
Out of the many things you need to learn about the nutra industry, the most important thing to remember is that it’s always changing. The landscape changes every week, which means you’ll have plenty of opportunities to take advantage of. But, you’ll also have to stay on top of the different trends, both in health and as a whole, in order to build a successful campaign.
Here are a few characteristics that will define nutra in 2019.
Competitive Landscape and Emerging Markets
Achieving success in the nutra industry is hard because it’s extremely competitive for both merchants and affiliates. Not only this, but emerging markets can draw consumer attention even if you’re doing a great job, so you’ll have to develop the ability to adapt quickly.
All affiliates will agree that the nutra industry is tough, but it’s also one of the most profitable verticals you can work in. If you take the time to learn about your audience and find the right offer, you should also see a higher return from your efforts.
Creatives and Landing Pages
It’s important to note that all parts of your nutra campaign are crucial, but having quality creatives and landing pages can make the world of difference to your campaign. Instead of bearing all the brunt, try to find an offer that provides some creatives and other resources to help you develop better ads.
How to Find the Best Nutra Offers
Contrary to what you may think, nutra traffic is not the most expensive type out there. As a matter of fact, it’s relatively affordable considering the potential for a high return on investment. However, you also have to know where to find quality offers in order to ensure the best results.
To find the best offer, check out networks that specialize in the nutra vertical and compare the options you have available. Also, remember to check out new trends, identify the leading companies, and check their sites to see if they have an affiliate program you can benefit from.
The ad format you choose will have a huge impact on your nutra campaign. Here are our picks for the top nutra ad formats.
Push notifications are perfect for the nutra vertical because they deliver ads in a friendly way. This means that consumers are more open to exploring health and beauty creatives, especially if you time them correctly.
Native ads also do a great job of engaging consumers without triggering any negative emotions. And, they are highly visual, which means you can portray the effect that the product can potentially have. That said, remember that your ads always need to be in context if you want them to have the right effect.
Pop-under ads are not at conspicuous as push or native, but they can still provide great results for nutra campaigns. They’re non-invasive and allow you to use large, high-quality images, but you also have to ensure your creatives are up to the standard.
The nutra vertical can be challenging to dominate, but it still has the potential to become a great source of income for savvy affiliates. The tips above should help you polish your nutra campaign and set yourself up for success.
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