One of the many differences between conventional advertising and digital marketing is that the latter allows you to adjust your promotion campaign after it’s live. So, instead of waiting to see results after they have been launched, modern marketers have to pay close attention to the performance of the ads they produce and optimize them for better results.
Affiliates employ a collection of different channels, which further opens up the field for potential improvements. With the above in mind, there are many areas that you can improve in order to boost the performance of your marketing campaigns. Regardless of the type of offer or industry, affiliates can always optimize landing pages in order to generate more leads with the same amount of resources.
At ActiveRevenue, we’ve helped countless affiliates create superb landing pages and optimize their content for success. Below, we’ll go over the importance of the optimization process and give you 6 tips to improve the performance of your landing pages through relatively minor tweaks.
Why Is the Optimization Process Crucial?
The optimization process may be the last step in terms of campaign creation and maintenance, but it’s essential if you want to get the most bang for your buck. Even experienced affiliates have a hard time developing a landing page design that produces the best results from the get-go. This is because consumer behavior trends are always changing, so you need to adapt to these fluctuations as quickly as possible in order to be successful.
If performed properly, the landing page optimization process can give your campaign a significant boost in performance while allowing you to identify potential errors you made when setting up your ads. Additionally, this process can help you verify that your most profitable target locations are still producing conversions.
In simple terms, the landing optimization can help you boost the number of leads and conversions that you generate from the same campaigns, potentially boosting your earning exponentially across the board.
6 Techniques to Help Improve Conversions
There is no standard for the landing page optimization process. Each marketer and campaign is unique, so you need to figure out which approach will produce the best results for your specific case. Affiliates can choose from a collection of different techniques, but keep in mind that some of these are better suited for specific cases.
Below, we’ll go over 6 techniques that can help you boost landing page performance in your campaign.
Narrow Down Your Audience
In order to be successful, you need to implement the appropriate targeting settings into your campaign. The right targeting will help you narrow down the number of users that see your ads, with the aim of only showing these creative materials to users who have a higher chance of becoming customers. This can increase conversion rates while lowering overall costs, resulting in a more efficient landing page.
Produce Valuable Content and Include It as a Prelander
Pre-landers are custom pages that you create and show to users before they are sent to the landing page that features the offer. In simple terms, pre-landers should serve as a preview of the landing page, explaining to users what they can expect to see if they click on the CTA. But, instead of simply including this page, you should develop quality content and place it in your pre-lander in order to boost consumer confidence and conversions at the same time.
Leverage High-Quality Graphics
Humans are visual creatures, so we evaluate everything we see even if we don’t realize it. For this reason, you should only use high-quality graphics on your landing page. In addition to the images, this also includes design elements like overlays and CTA buttons. The main goal is to make your landing page look like a reliable website that customers feel good about interacting with.
Reduce Loading Time
Your site’s loading time is crucial because it affects both user experience and conversion rates. Modern consumers are used to getting immediate gratification, so a slow website will push users to click back and fall out of your conversion flow. By ensuring that your servers are up to scratch and that you’re using light high-quality graphics, you’ll be able to reduce load time and boost performance.
As with speed, the functionality of your site will be a major factor in determining whether users trust your landing page or not. Make sure that all buttons, tabs, forms, and other elements work on your landing pages in order to portray the right appearance.
Test Out Multiple Variables
Finally, you should develop an A/B testing system in order to try out different variables, see how they affect your performance, and choose the best options based on performance.
Want to Build Stellar Campaigns? ActiveRevenue Is Here to Help
Ready to find out more about landing page optimization? Contact us today and our team will be glad to help.