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Demand-side platforms or DSPs have become an essential part of the affiliate ecosystem because it allows media buyers and other stakeholders to acquire and monetize traffic easily. However, DSPs come in a huge variety of metaphorical shapes and sizes, so you need to choose the

The widespread adoption of smartphones and other innovative devices has fueled the demand for digital products. While this industry is relatively young, digital utilities and applications generated hundreds of billions of dollars in revenue each year. Therefore, it’s no surprise that the VPN and antivirus

Being a successful affiliate marketer requires an extensive amount of research and constant campaign monitoring. By optimizing their campaigns, these marketing specialists ensure that they get the best results from the resources they have at hand. That said, there are many well-known metrics that affiliates

We continue to share useful tips from our account managers with you. Today Anastasia Syniuta will tell you why it is really important to test all types of traffic available on the platform. “I have been working with people for about 5 years and I

There are many different elements that impact the performance of your affiliate ads. From the keywords you use to the location where your ads are being displayed and the format they’re presented in, all of these affect performance in one way or another. However, not

Account managers are the best friends of any Affiliate Marketer. They know everything you need to make your ad work and generate high profits. Therefore, we decided to open a section of advice from our cool team. So today we meet Mary Panchishna, Account Manager

Have you ever experienced the drive to start a business without knowing exactly what type of company you want to establish? That’s the same feeling that millions of potential affiliates experience every day. Setting up a business and becoming an affiliate marketer are both extremely

Mobile users have become the leading type of traffic on a global scale, accounting for approximately 55% of all online interactions. And, even though this number varies depending on the region, there’s no denying that the adoption of mobile devices is still growing. Add to

There is no doubt that COVID-19 has changed the world forever. Even with the development of a vaccine and the potential for everything to go back to “pre-COVID-19” times, the global health crisis has generated trillions of dollars in losses across multiple industries. One of

One of the many differences between conventional advertising and digital marketing is that the latter allows you to adjust your promotion campaign after it’s live. So, instead of waiting to see results after they have been launched, modern marketers have to pay close attention to