A C T I V E R E V E N U E

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Affiliate’s Guide to Success: What to Look for in Your Next DSP

Athletes that are preparing for a major event follow a strict exercise regime and only consume things that will help their bodies succeed. Likewise, affiliate marketers need to implement a monitoring plan and find the traffic sources that give their campaigns the highest chance of

Monetizing Browser Extensions: How Can Developers Profit

Browser extensions are used by millions of people across the world to enhance their experience on the web. These tools help users save pages they like, correct typos, and enjoy special features on social media networks, just to name a few uses. Additionally, many professionals

The Gaming Industry: A Breath of Fresh Air

Unlike the vast majority of verticals that are still struggling through the global health and economic crisis, the gaming industry is experiencing a golden age in its own right. Many marketers have declared the gaming industry as deceased, but this vertical can still produce impressive

How to Acquire and Monetize Zero-Click Traffic

As a publisher, there are dozens of traffic types you can attempt to attract and all of them offer unique advantages as well as distinct challenges. However, zero-click traffic may have the simplest premise of them all while consistently offering great results for publishers of

Launch a Successful Ecommerce Campaign in Late 2020

Since the beginning of 2020, almost all industries have been affected by the global health crisis and eCommerce is no exception. But, unlike other verticals, the eCommerce industry has shown promise in the sense that consumer interest has not dissipated, but it has shifted instead

The Difference Between Push Ads and In-Page Push Notifications

New digital ad formats are developed every year and affiliates that get ahead of these trends usually get the most out of their campaigns.  Push notifications were once an innovative format that changed the way marketers communicated with consumers. Although still effective, push notifications have

Zero-Click Traffic: Tricks and Guidelines to Help You Succeed

Zero-click traffic has been around for some time now, but not all affiliates understand or know how to succeed with it. Also known as domain redirect advertising, this type of traffic occurs when a user misspells the name of a website and ends up on

What Verticals Should Affiliates Promote During Spring?

Spring is known as the season of new beginnings because animals come out of hibernation and plants start blooming. However, it’s also one of the best times of the year to be an affiliate marketer. The spring season occurs right after winter and just before

Coronavirus: What Affiliates Need to Know to Maintain Performance

The world of affiliate marketing has seen a lot of changes since its inception, but not many events have changed the landscape like the spread of the coronavirus. Entire countries have been forced to shut down most commercial activities and people have been asked to

GEO Master: Understanding the Different Country Tiers

There are dozens, if not hundreds of different factors that affiliates have to evaluate when choosing a CPA offer. The type of ad allowed, the payout per conversion, and the product which you’re promoting can all be different. But, most CPA offers have country tier

How to Select the Best Placements for Your Ads

Finding the right placements for advertising content has been a long-standing practice in the marketing world. Long before the internet, computers, and mobile devices, advertising agencies were tasked with identifying the placements that would result in the best exposure for their ad. And, while many

How to Optimize Your Ads for Mobile Traffic

It’s been almost four years since the number of mobile users surpassed desktop traffic and the phenomenon shows no signs of slowing down. Thanks to the unprecedented boom in mobile device adoption and the development of ultrafast wireless internet connections, users can now access the

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