Zero-click traffic has been around for some time now, but not all affiliates understand or know how to succeed with it. Also known as domain redirect advertising, this type of traffic occurs when a user misspells the name of a website and ends up on a different platform. Many affiliates take this opportunity to engage with users and successfully generate impressions, leads, and sales.
That said, there are many things you have to keep in mind to build a zero-click campaign that converts. Below, we’ve put together a few tricks and guidelines to help you master zero-click traffic for affiliates.
Domain redirect traffic is effective because users are actively seeking to perform an action. Whether it’s looking for information, getting quotes for a trip, or making a purchase, visitors are more receptive to your ads, which has a great effect on your results.
In addition, zero-click traffic is a good alternative for affiliates of all levels because it’s:
Easy to Learn
It doesn’t matter if you’re a rookie learning the ropes or a seasoned affiliate that specialized in different types of traffic, the learning curve for domain redirect tends to be short and sweet.
Besides being active, the audiences available in this type of traffic are ultra-targeted, which means they are looking for something specific and from a distinct demographic.
Zero-click traffic conversion rates are better than other types of traffic because users are actively looking for something and often further down the funnel than your average visitor.
Succeeding with zero-click requires a lot of practice and patience, especially if you’re new to affiliate marketing. That said, you can always improve your chances of success by:
Start By Selecting a Solid Industry
First off, think about the industry you want to work with. Domain redirect traffic is available for almost any industry, so you have the luxury of choosing the vertical you want to specialize in. That said, choosing an evergreen, necessary, or high-value industry will only increase your chances of success.
Keep in mind that not all verticals perform the same. If you want to choose a proven vertical that will likely produce results, you can opt for:
Choose the Most Suitable Offer
Like with any other type of traffic, you have to find a zero-click offer that has suitable terms. Payouts and other variables have to be examined from one offer to the other. Just remember, if it sounds too good to be true, the product will be hard to promote!
Since domain redirects are super-targeted, it’s easy to isolate the GEOs you want to target. The options may not be as granular as with other types of traffic, but there’s a strong chance you’ll be able to narrow it to the right audience.
Adjust the Ad Schedule
Your ad scheduling doesn’t only affect costs, but it can also have a direct impact on the number of conversions you generate and performance as a whole. There is no silver-bullet solution, so you have to test out different timing options and see which one works best.
Running a weekend campaign can produce pleasantly surprising results. That said, you should launch a separate campaign and manage it as an independent project because weekend traffic is very different from its weekday counterpart.
Offer Solutions in Your Ads
Remember, the intention that your audience has will drive their actions. Therefore, your ads should go beyond promoting and help solve issues. These issues may be finding out more information, looking for a product, or identifying the best service to solve their problem.
Focus on Landing Page Design
One major element that should be present in all domain redirect campaigns is a good landing page. Whether it’s included in the offer or you have to design it yourself, make sure the landing page is attractive and that it follows a similar theme to the publisher’s site. It doesn’t have to be the same design, but having the same wording and graphic elements is definitely the best way to go.
Zero-click traffic was born from a common event such as misspelling the name of a website. But, given the fact that visitors are actively looking for something and fully prepared to engage translates to a golden opportunity for all affiliate marketers.
If you are interested in learning how to succeed with domain redirect traffic, stay tuned or contact ActiveRevenue and our team will be glad to help.