A C T I V E R E V E N U E

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Affiliate Marketing Update: Is the Travel Niche Alive?

Did you know that the tourism industry generated almost 9 trillion US dollars in 2019? Even today, it’s estimated that the tourism vertical accounts for 9% of all jobs, which basically means that one in every ten people relies on this industry for a living. Unfortunately, the revenue

Affiliate Publisher 101: How to Choose an App Monetization Strategy

It’s estimated that the mobile app industry will generate around 935 billion US dollars by 2023. So, it’s no surprise that mobile affiliate publishers put a huge amount of effort into developing superb content in the form of smartphone and tablet apps. However, these content developers

Comparing CPM vs. CPC: Which One Is Better for Your Profits?

There are many different types of web content publishers out there. But, one thing that all these professionals have in common is that they are always looking for the best way to monetize their content. Publishers can choose from a wide range of monetization schemes,

What Are the Best Techniques to Scale Up Your Pop Campaigns?

Pop advertising is among the oldest digital ad formats out there, but there’s a good reason why it’s still one of the most popular and profitable alternatives available. Whether you’re working with pop-ups, pop-unders, or a combination of both, running this type of campaign has

What Are the Types of Publishers in Affiliate Marketing?

The entire affiliate marketing industry is valued at more than 12 billion US dollars and that number shows no signs of slowing down. While consumers may be the most important element of the affiliate ecosystem, publishers also play a crucial role as these specialists help

The Affiliate’s Guide to iOS Calendar Push Traffic 2021

Whether we’re analyzing advertisers, publishers, or even networks, all stakeholders in the advertising industry want to find the best way to connect with consumers. There is no doubt that finding one channel that allows you to connect with different, highly-engaged audiences is challenging. However, at

Offers, GEOs, and Traffic: How to Choose the Most Profitable Affiliate Strategy

One of the best parts of being an affiliate marketer is the ability to work with traffic from virtually any location or vertical. That said, there are many elements that affiliates need to monitor in order to increase their chances of being successful, including the

DSPs Explained: Comparing Full-Service vs. Self-Serve Platforms

Demand-side platforms or DSPs have become an essential part of the affiliate ecosystem because it allows media buyers and other stakeholders to acquire and monetize traffic easily. However, DSPs come in a huge variety of metaphorical shapes and sizes, so you need to choose the

Antivirus and VPN Offers: Building Successful Affiliate Campaigns in 2021

The widespread adoption of smartphones and other innovative devices has fueled the demand for digital products. While this industry is relatively young, digital utilities and applications generated hundreds of billions of dollars in revenue each year. Therefore, it’s no surprise that the VPN and antivirus

Affiliate Campaign Optimization: How to Improve Ad CTR

Being a successful affiliate marketer requires an extensive amount of research and constant campaign monitoring. By optimizing their campaigns, these marketing specialists ensure that they get the best results from the resources they have at hand. That said, there are many well-known metrics that affiliates

How to Craft the Best Affiliate Creatives (+ Image Editing Software Reviews)

There are many different elements that impact the performance of your affiliate ads. From the keywords you use to the location where your ads are being displayed and the format they’re presented in, all of these affect performance in one way or another. However, not

Advertising Niches Explained: How to Choose the Most Profitable Niche (For Begin...

Have you ever experienced the drive to start a business without knowing exactly what type of company you want to establish? That’s the same feeling that millions of potential affiliates experience every day. Setting up a business and becoming an affiliate marketer are both extremely

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