Why is it Important to Test All Types of Traffic Available on the Platform

We continue to share useful tips from our account managers with you. Today Anastasia Syniuta will tell you why it is really important to test all types of traffic available on the platform.

“I have been working with people for about 5 years and I know that the strongest things in this relationship are communication and trying new!

Many people use to go only in one direction and it’s hard for them to go out of their comfort zone. And I’m sure that great success could happen only when you open horizons and try something different. 

Many advertisers work only with 1 or 2 types of traffic for a long time and they don’t even know how much profit they might get if they test a new traffic type!

I combined all real cases in a few useful tips which could help you to become profitable:

AM is your friend

So you’re always welcome to ask him/her about help. AM is able to suggest the correct combination of Vertical and Type of traffic based on the experience of his/her clients.  

In 70-80% of cases traffic is different from platform to platform

That’s why if you tried POP traffic on the first platform, and it brought no result, you should test POP on the other platform. Different platforms – Different sources of traffic – Different results!

You want to increase volumes, 

however, you have no opportunity to make it based on your specific targeting and settings. So you can increase volumes by adding new types of traffic!

For example, you run a PUSH campaign and it’s easy to increase traffic by creating new campaigns for Floating PUSH. 

I’d also like to add there is a variety of traffic types here in ActiveRevenue and all AMs always are glad to help you. 

Test more to increase your profit! :)”

If you have questions, feel free to write them in the comment or connect with Anastasia on Linkedin. You always can contact us: Skype activerevenue support or email: [email protected] and our team will be glad to help.

High profits to you!