Marketing Calendar: the Key Dates Winter 2023-2024(Updated)

Prepare for successful winter marketing campaigns by staying informed about the key dates that will resonate with your audience. Our Winter Marketing Calendar helps you navigate the season with precision. Whether or not your promotions are directly tied to these dates, incorporating them into your campaigns and creatives can boost the engagement and relevance of your ad.

Let’s dive right in.

December

The most magical month of the year and one of the most profitable in affiliate marketing. The main symbol of this month is magic, gratitude to friends, and family values.

4th December – National Cookie Day

It is a great way to start the Christmas holiday season. National Cookie Day is a delicious food holiday celebrated by Americans annually since 1976

GEO: US

07th-15th December – Hanukkah

Chanukah is the Jewish wintertime “festival of lights.” Lasting eight days, the joyous Jewish holiday celebrates a miracle from more than 2,000 years ago.

GEO: Israel and wherever Jewish live

11th December – Green Monday

Another day for lovers of shopping. This day takes place on the second Monday of December and it is similar to Prime Day, Black Friday and Cyber Monday. 

GEO: US, Netherlands, Belgium, Austria

14th December – Christmas Jumper Day

Christmas Jumper Day is an annual fundraising campaign in the UK and Ireland. On this day people are encouraged to wear Christmas jumpers and make a donation for “Save the Children.”

GEO: UK, Ireland

25th December – Christmas Day

This is one of the most festive Christian holidays in many countries around the world. Also one of the key dates in Affiliate marketing.

GEOs – worldwide

26th December – Boxing Day (UK)

Traditionally, it was the day to give gifts to the poor, but today, Boxing Day is usually associated with shopping and large discounts. Boxing Day is a bank holiday in the UK. It is also celebrated in some European countries as a Second Christmas Day but on a smaller scale.

GEOs – UK, EU

31st December – New Year’s Eve

All aboard “The Last Train”! Those offers that can be received almost instantly will work.

GEOs – worldwide

January

This month people spend money on New Year’s resolutions and redeem gift cards on post-holiday sales.

The whole month is Dry January and Veganuary when people in many countries try to abstain from alcohol (Europe, the US, and the Caucasus region) and follow a vegan lifestyle (UK). 

In contrast to this, the whole of January also runs the Ginuary. This is celebration of all things gin when provides reasons to drink gin.

1st January – New Year’s Day

New Year’s Day marks the beginning of the Gregorian calendar year. It is a time for reflection, resolutions, and festivities as people worldwide welcome the possibilities of the coming year with joy and optimism.

GEOs – worldwide

6th January – National Shortbread Day

This day is an opportunity for shortbread enthusiasts to indulge in or bake this beloved delicacy, savoring its rich, crumbly texture and delicious flavor. 

GEOs – USA

15th January – Blue Monday

According to the UK travel company Sky Travel, it is the saddest day of the year. Of course, this cannot be called a joyful date, but it’s possible to use it in your campaigns.

GEO: It takes into account weather conditions and thus only applies to the Northern Hemisphere. 

26th January – Australia Day

The official national day of Australia commemorates the arrival of British ships to establish the first European settlement in Australia in 1788. 

GEO: Australia

26th January – Republic Day (India)

Republic Day is one of three Indian national holidays. It commemorates the adoption of the constitution of India on January 26, 1950. 

GEO: India

27th January – Chocolate Cake Day

A nonofficial American holiday celebrated annually on January 27th, the National Chocolate Day cherishes cake loved by all age groups.

GEO: US

28th January – Data Protection Day

The main goal of this day – raise awareness and promote privacy and data protection best practices. It is currently celebrated in the United States, Canada, Nigeria, Israel and 47 European countries.

Don’t miss this day if you work with Utilities, Antiviruses, etc.

February

New year’s resolutions go by the wayside, and love and the approach of spring are in the air.

Find that thing that inspires your audience and give it to them.

There is LGBT History Month and Black History Month (US) all of February

2nd February – Groundhog Day

The day celebrates the weather prediction made by a groundhog in the United States and Canada.

GEO: US and Canada

9th February – National Pizza Day

Another “tasty holiday” from America can be celebrated worldwide. After all, everyone loves pizza.

GEOs – US, worldwide

10th February – Chinese New Year (Year of the Dragon)

also called Lunar New Year. This is one of the most important holidays in Chinese culture. Is celebrated by about 20% of the Earth’s population in China, East Asia and across the world.

GEOs – worldwide

13 February – Shrove Tuesday

Shrove Tuesday or Pancake Day, is the traditional feast day before the start of Lent on Ash Wednesday. It is observed by many Christians, including Anglicans, Lutherans, Methodists and Roman Catholics

GEOs – EU, worldwide

14th February – Valentine’s Day

Day of love and romance.  But you can go beyond the usual romantic relationships and use friendships or other meaningful relationships in your campaigns.

GEOs – worldwide

17th February – Random Act of Kindness Day

It is celebrated on September 1 in New Zealand and on February 17 in the US. Encourage your audience to give unexpected gifts to colleagues, friends, or neighbors.

GEO: US

20th February – Love Your Pet Day

National Love Your Pet Day is widely celebrated in the United States. This day promote fun and fluffy merchandise or use it on your creatives.

GEO: US

Remember, even if your promotions aren’t directly linked to a specific date, the seasonal context can add a touch of warmth and relevance to your campaigns. Gear up for a successful winter marketing season by aligning your strategies with the moments that matter most.

Which holidays have you added to your holiday marketing calendar? Join us and get the most out of them.