New Feature: Contextual Targeting is Available Now

Great news! We have a new feature in the system! Now our clients are able to target contextual traffic by choosing publisher categories.

Publishers Category Targeting allows you to select categories from a large list of publisher, which ensure that your campaign is displayed only across pages that meet your selected criteria.

We track the content of each page on the website and classified it, thus you can create high-profitable ad campaigns based on your audience’s interests and relevant content.

Few things to know about that new feature:

• That feature works on Pop and In-page (floating) push only
• The campaign will be at «RON» by default (all the publisher categories enabled). When you select «Contextual targeting» all the categories will be enabled, except «Uncategorized» and «Advertising» (these two categories don’t represent any type of content)
• The traffic volumes will be lower and the prices will be a bit higher when you use contextual targeting. Instead, you get more engaged audiences. But keep in mind, that you should avoid over-targeting as it will hinder your campaign scaling
• If you are interested in pure adult content you need to choose the pornography category

Tips from our team: generally, on clean campaigns, we suggest selecting all categories and optimizing the campaign by publisher category when you have the data.

How-to guide for you

Step 1. Log in to ActiveRevenue 

Step 2. Open Campaigns > Create a Campaign

Step 3. Choose ad format. Keep in mind – the feature works on Pop and In-page (Floating) push only

Step 4. Complete all required fields on the «Budget & Limits» and «Targeting» tabs. Just after you will see the «Publisher categories» field on the «Micro Targeting» tab.

The campaign will be at «RON» by default (all the publisher categories enabled), to select categories you need to click «Contextual targeting»

Step 5. Next, go to Contextual targeting and choose categories you need

Step 6. Finish campaign setup and enjoy)

If you need help or some good advice feel free to ping our managers by Skype: ActiveRevenue Support or email: [email protected]