6 Tips on Monetizing Celebrity Gossip Blogs

One of the things that all countries, cultures, and races have in common is the concept of celebrities. Whether it’s actors, musicians, politicians, or other types of personalities, we can all relate to the idea of a small percentage of people that heavily influence the masses. But, besides being starstruck by these famous individuals, you can actually build a platform that focuses on celebrity news and monetize the traffic generated by your pages.

Over the last few years, the celebrity content industry has been one of the most popular and fastest-growing affiliate verticals. That said, generating a profit from celebrity site visitors is not as straightforward as other verticals, so many publishers need guidance to get on the right track.

At ActiveRevenue, we’ve formed partnerships with some of the top celebrity site owners out there, so we understand the steps you have to take to monetize this type of traffic. In this article, we’ll go over 6 powerful tips to monetize your celebrity gossip blog.

1. Use Advanced Tools to Study the Audience

If your blog is already up and running, then there’s a strong chance you’re already learned a huge amount of information about your audience. Now, you need to take that to another level and use advanced tools to study your visitors and understand what attracts them and which elements they find unappealing.

Keep in mind that you can use independent advanced tools like Google Trends to see where consumer interest is headed. Plus, you can also implement advanced tools like heat maps in your site and see what the data reveals.

2. Find the Right Partner

The best way to sell large numbers of impressions at the best price is to partner with a great ad network. But, remember that there are countless providers you can partner with, so you need to choose a network that provides great value while also creating a safe environment.

For instance, at ActiveRevenue we offer a wide range of ad formats that work well together and we help our partners monetize traffic from all over the world. You can choose from several payment methods when working with our platform, plus you have access to the statistics and tools you need to improve your results.

If you want to find out how ActiveRevenue can help you monetize celebrity traffic and the benefits that we offer, contact us today.

3. Update Your Content Regularly

Celebrity news are like any other type of news — they are time-sensitive. So, you need to update your content regularly in order to keep it fresh and also to make sure that your readers always have access to the most recent information. But, to do this, you’ll have to identify reliable outlets and monitor these platforms constantly.

4. Develop Unique Materials and Features

Most blogs are simple and straight to the point, but this doesn’t mean that users don’t appreciate a bit of panache. If you have the resources, you should consider adding unique content and features, including videos, interactive elements, and similar variables that can spruce up your site. Just make sure that the elements added don’t compromise speed or usability.

5. Avoid Running Ad Formats that Clash

We briefly touched on this point before, but you need to work with ad formats that are compatible and work well together. If you bombard users with different ad formats that interrupt navigation or otherwise compromise the experience, your visitors won’t spend enough time on your site to have an impact.

Our team has spent a huge amount of time researching the top formats in terms of profitability and sustainability. This is the reason why our ad formats include push notifications, floating push notifications, and pop ads, just to name a few.

6. Focus on Controversial Angles and Find Other Ways to Get Creative

Establishing a celebrity blog is not an original idea in the sense that there is already a lot of competition. Needless to say, your content needs to be of top-notch quality, but also remember that this is not enough to give you an above-average chance of success. Instead, you should consider creating waves by taking controversial angles and finding other ways to get creative with your content.

Ready to Start Monetizing Your Celebrity Gossip Site? Get in Touch with ActiveRevenue Today

Developing a celebrity blog that consistently drives traffic is extremely challenging. But, once you get a steady stream of visitors, having a solid monetization strategy will be the difference between barely generating revenue and seeing real profits from your site.

If you want to find out more about monetizing your celebrity blog traffic, get in touch with ActiveRevenue and we’ll be glad to help.