Just a couple of decades ago, blogs were regarded as a casual platform that some businesses leveraged to connect with their customers. Since then, blogging has become one of the most popular pastimes as well as an essential activity performed by companies, individuals, and of course, professional marketers. That said, developing quality content is one thing, but learning how to make money from your blogs can take a lot of time and effort.
At ActiveRevenue, we formed strong partnerships with some of the top bloggers on the planet, so we understand the process behind blog content monetization. Below, we’ll take a look at the benefits of monetizing your blog and go over the steps to help you make money from the content you publish using affiliate marketing.
Affiliate marketing has been around for a while, but let’s take a moment to define this promotion technique. In simple terms, affiliate marketing is a type of advertising where companies (advertisers) pay independent marketers (affiliates) to generate leads, sales, and other types of conversions. Advertisers only pay for individual conversions that the affiliate generates, which is the reason why this technique falls under the category of performance marketing.
The beauty of affiliate marketing is that it’s compatible with every single advertising channel out there, even conventional approaches. That said, digital advertising produces the best results, making blogging and content publishing one of the best ways to make money online.
Some of the benefits of opting for affiliate marketing include:
Although individual payouts may be relatively low, blogs can attract thousands of visitors per day. For this reason, affiliate marketing has the ability to produce hundreds or even thousands of dollars per day, making it one of the most profitable activities that bloggers can opt for.
One thing that has remained a constant since the early days of the internet is that its adoption is still increasing. As a matter of fact, that number is still growing today, fueled by ultra-fast internet connections and powerful mobile devices that are also more affordable than ever before.
Despite the fact that there are some exceptions, affiliate marketing is suitable for almost all industries. From B2C brick and mortar locations to B2B corporate products, affiliates can help advertisers build strong relationships with their audiences effectively and at an affordable price.
Now that we’ve gone over the benefits and definition of affiliate marketing, let’s go over the steps you need to take to make money from your content. Remember, there is no one-size-fits-all method, you do need to customize your monetization scheme to fit perfectly around your blog or content publishing platform.
With the above in mind, some of the general steps you need to take to monetize your blog include:
The audience you attract is the heart and soul of your monetization process. The more engaged these users are, the higher the chance of converting them into leads or buyers. But, before you start developing content, you should study your targets, identify elements that attract them, and keep these in mind while creating new content.
If you have a general blog, there’s a strong chance you attract a lot of traffic, but converting these users is much harder than in niche verticals. For this reason, you should work on narrowing down the scope of your blog and choosing your industries and topics wisely. Generally speaking, you should work with a vertical you’re familiar with and/or passionate about to lighten the workload.
Affiliates can either choose to participate in advertiser affiliate programs directly or they can choose to simply sell their traffic to interested parties.
If you want to work with advertisers remember to choose the offers you work with carefully. Every advertiser and affiliate program is different, so you need to scour the web and make sure you sign up for the programs that give you the highest chance of success.
In case you want to sell your traffic, you need to form partnerships with reliable networks that help you get the most bang for your buck. As with advertisers, remember to research the different networks you’re thinking about and partner with the provider that offers you the highest chances of success.
Whether it’s written articles, videos, infographics and other types of content, remember to produce quality content that delivers value to readers. This way, when you include your affiliate links, you’ll have a higher chance of producing conversions.
Finally, you need to create an optimization schedule to monitor your campaign and make periodic adjustments that improve performance.
Want to learn more about making money from your content? Our team of affiliate marketing experts will be glad to help.