Push vs. In-page Push Notifications

At ActiveRevenue, we stay up to date with the latest trends in affiliate marketing and we wanted to share some interesting findings.

Although still effective, push notifications have been around for a while, so they have lost their novelty factor to both consumers and affiliates. Now, the spotlight is shining on in-page push notifications, a new type of ad that provides the benefits of conventional pushes while eliminating some of the setbacks.

The truth is that both ad formats can provide great results because they are extremely similar, albeit with one key difference. Floating push ads are slightly different because you can curate longer ad sequences without fear of users unsubscribing. 

Traditional push notifications are shown at the browser level, whereas in-page notifications are part of the publishing site’s script. All users have to do is visit a website and they automatically become a candidate for in-page push notifications.
Unlike traditional notifications, users don’t need to opt-in or subscribe in order to get a push. They receive them as part of the site’s content, which can magnify the reach of your ads.

This is one of our newer findings, so we wanted to encourage you to run your own comparison campaigns, try out this new format, and be among the first to reap good results. 

Contact us and learn more about floating push notifications and other formats.

Best,
ActiveRevenue Team