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Autumn presents an exceptional season for affiliates to seize incredible money-making opportunities. To help you make the most of this time, we’ve compiled a list of the key autumn dates you cannot afford to miss. These dates hold immense potential for driving engagement and maximizing your revenue as an affiliate marketer. Embrace the autumn spirit, plan ahead, and unlock your campaign potential. Get ready to make this autumn your most successful season yet!
Parents and students actively search for essential items as the new school year begins. Tailor your campaigns to meet their needs, offering promotions on school supplies, electronics, and fashion items suitable for the fall season.
Best GEOs – Worldwide.
Labor Day celebrates American workers and marks the end of summer with vibrant festivities like fireworks, picnics, and barbecues. It’s also a significant time for retailers and shoppers, as they plan for the new season’s worth of outfits. In contrast to the US, many other countries observe Labor Day on May 1st.
Best GEOs – USA, Canada.
Celebrate grandparents and the special role they play in families. Craft campaigns that offer thoughtful gift ideas or experiences suitable for seniors, showing appreciation for their love and wisdom.
Best GEOs – USA.
National Video Games Day is a celebration of the impact and enjoyment of video games. Gamers worldwide come together to indulge in their favorite games, sharing memories and experiences. Use National Video Games Day to launch merchandise for gaming fans.
Best GEOs – USA.
National Hispanic Heritage Month honors Hispanic and Latin American cultures in the US. It’s a special time to show appreciation and celebrate customers from these communities.
TA: Hispanic Americans
Oktoberfest, the world’s largest beer and folk festival in Germany, draws over 6 million visitors annually. If your audience enjoys relaxing with a cold beverage, focus your marketing on fun content, costumes, and of course, beer.
Best GEOs – Germany and fans of Oktoberfest.
The official first day of autumn (for the Northern Hemisphere, since the Southern Hemisphere experiences the reverse) is 22.09. It’s not exactly a holiday, but you can use it in your campaigns and creatives.
Best GEOs – Worldwide.
Over 40 years ago, the United Nations established this holiday to celebrate the joys of traveling. Engage your customers by encouraging them to share their favorite travel destinations and stories. Promote travel-related products such as custom fanny packs or spacious backpacks to enhance their travel experiences.
Best GEOs – Worldwide.
The Australian Football League Grand Final brings football fans from all over the country together. Capture team spirit and engage your Australian customers. Let them proudly support their favorite teams with your exciting offers.
Best GEOs – Australia.
In the UK, Black History Month is observed every October. Throughout the entire month, various events are held nationwide to celebrate African and Caribbean cultures and histories.
Best GEOs – UK.
It is a celebration of Chinese food, people, and culture so you can promote everything related to Chinese culture.
Best GEOs – China.
International Coffee Day celebrates the beloved drink that helps many of us conquer our Monday blues. Use it to engage with your subscribers, drive in-store traffic, and boost revenue—even if you don’t sell coffee.
Best GEOs – US and Canada.
The Jewish New Year. Candlesticks, dishes for honey, kosher gift baskets, shofars, jewelry with pomegranate – you can choose offers for every taste, taking into account the traditions of the target audience
The cheerful yellow smiley face has been a popular design for coffee mugs and bumper stickers since the early 1970s, often accompanied by the phrase “Have a nice day!”
While launching smiley campaigns, it’s important to note that the term “World Smile Day” is trademarked by the World Smile Corporation.
Best GEOs – Worldwide.
Thanksgiving in Canada is a family holiday where people express gratitude for the past year. Families come together to share special meals and enjoy each other’s company.
Best GEOs – Canada.
Boss’s Day, observed on October 16, aims to foster stronger connections between employers and employees.
Don’t forget to also target self-employed individuals or freelancers, as they are their own bosses. Offer them meaningful gifts that acknowledge their hard work and dedication to their craft.
Best GEOs – Worldwide.
It’s an important national holiday for India. Diwali is the five-day Festival of Lights and it is celebrated wherever Indians live – Singapore, Sri Lanka, and even large western cities where there are many Indian emigrants.
Best GEOs – India, Singapore, Sri Lanka
It is celebrated in many countries, but most fans are in the United States. Costumes, makeup, everything scary and mystical – your time has come.
Best GEOs – USA, Western countries.
Melbourne Cup is an official holiday in Victoria, Australia, with schools and many businesses closed. Australians come together to celebrate this prestigious horse racing event.
While horses take center stage, Melbourne Cup is equally famous for its over-the-top fashion, particularly extravagant hats. If you’re targeting the Australian market, seize the opportunity to create vibrant promotions.
Best GEOs – Australia.
This is a federal holiday in the United States. A good idea is to run offers exclusively for veterans and their families. These may be additional discounts, gifts, or other bonuses. But you must be delicate so as not to cause negativity.
Best GEOs – USA.
Singles’ Day, also known as Double 11, was started as a student tradition in China in the mid-1990s. On this day, single friends would spend time together eating, going to movies, and shopping. For now, this is the new eCommerce shopping day that’s become the one to watch out for.
In 2023, Singles’ Day sales totaled a record $159.67 billion. You shouldn’t miss it!
Best GEOs – Worldwide.
It is marked in around 80 countries worldwide. Any goods for men can be profitable, the main thing is the right approach.
Best GEOs – US, Europe.
Streaming devices, holiday dinner supplies, and decor are the most obvious offers. Run a challenge or giveaway, adapt your ongoing campaign to incorporate the holiday, or add festive CTAs – all of these can help increase your profit.
Best GEOs – USA.
The finest hour of any marketer. Get ready for these days in advance and plan everything carefully to don’t lose this race to competitors. Be sure to prepare offers for those who like to get Christmas shopping done early.
Best GEOs – Worldwide.
It is not necessary to launch new campaigns for every holiday. Adapt your creatives to the relevant day, be on the same wavelength as your TA and success be in your pocket.
This article was originally published in 2022. It has been updated in 2024.