In a world full of short attention spans and high competition, standing out is harder than ever. That’s where video ads come in. If you’re an affiliate, media buyer, or performance marketer and haven’t tried video yet, you might be missing one of the most powerful tools in your toolkit.

To explore this topic deeper, we spoke with Max Kurylchenko, Team Lead of Account Managers at ActiveRevenue. Max has helped hundreds of advertisers launch and scale successful video campaigns, and he knows exactly what works (and what doesn’t).

So, let’s break down why video advertising should be on your radar in 2025, how to launch your first campaign, and how to troubleshoot campaigns that underperform.

Why Affiliates Should Bet on Video Ads in 2025

Q: Max, why is 2025 the right time for affiliates to get serious about video ads?

A: Short-form video dominates the internet. From YouTube Shorts to Instagram Reels to in-app ads – people are watching more than ever. If your offer lives only in static formats, you’re missing a huge opportunity.

Q: What’s changed recently that makes video ads more effective now than in the past?

A: With modern DSPs like ActiveRevenue, you can target by device, browser, time of day – you name it. The precision is game-changing. Plus, users are more engaged with video content than ever, especially on mobile.

Q: What’s the best video ad format for affiliates in 2025?

A: Short-form, mobile-friendly videos that get to the point fast. Think 15–30 seconds, strong visuals, clear CTA, and subtitles.

Common Concerns (and Why They’re Wrong)

“Video ads are too expensive.”
Max: “Even a $25–30 daily budget can deliver results if your targeting and creatives are strong. You don’t need a big production budget – simple, well-focused creatives can perform just as well as expensive production. And once you see traction, you can scale gradually.”

“I don’t have time to create video content.”
Max: “You’d be surprised how fast it can be. Online tools like video templates, stock footage libraries, and drag-and-drop editors make it quick and easy to create short video ads – even using just a few product images and text.”

“I tried video once. Didn’t work.”
Max: “That’s common – but it’s usually not the format’s fault. It’s often weak messaging, poor targeting, or giving up after one try. Even a small change in your opening visual or targeting can significantly boost CTR.”

How to Launch a Video Ad Campaign That Performs

1. Start with the right offer
Max: “Go for offers that benefit from visual storytelling – betting and casino, supplements, and mobile gaming. If the product needs explanation or emotional appeal, video is the perfect fit.”

2. Grab attention in the first 3 seconds
Use bold visuals or a pain-point hook. Example: “Tired of sleepless nights? Here’s what finally helped.”

3. Keep it short and clear
Keep it short – under 30 seconds is ideal for grabbing and holding attention.

4. Always test multiple creatives
“Test different intros, visuals, and video lengths. Let the data tell you what works,” says Max.

5. Use subtitles
Many users watch videos without sound, especially on mobile. Subtitles increase engagement.

6. Optimize by performance, not assumptions
Use your DSP’s real-time reporting and auto-optimization rules. Cut what’s not working fast.

Why Choose ActiveRevenue for Video Ads?

Here’s what makes ActiveRevenue a strong partner for video advertising:

• Access to high-converting global traffic
• Top-performing video placements across verticals
• Granular targeting by GEO, device, browser, and more
• Smart auto-optimization tools
• Friendly and experienced account managers to support you every step

Max: “We work closely with advertisers to help improve results, suggest better creatives, and guide scaling. You’ll always have support.”

Final Thoughts

Nowadays, video is no longer the trend – it’s the standard. If you’re not using them yet, your competitors probably are. But the good news? You can still catch up fast.

Whether you’re scaling your campaigns or launching your first test, video ads can give you the extra edge you need in 2025.

Ready to get started?

Create your free account at ActiveRevenue and launch your first video campaign today.

Or connect with our team to get help from professional managers like Max, who know affiliate marketing inside out – Teams: [email protected] or email: [email protected]. 

Let your next campaign be the one that truly scales, with the power of video and ActiveRevenue.