How to Win with Video Ads on ActiveRevenue (+ Case Study)

If you’re not running video ads yet, you’re missing out on seriously high-quality traffic.

In fact, in 2025, video makes up over 80% of global online traffic, and many advertisers are already using it to drive big results.

At ActiveRevenue, a leading self-serve DSP,  you can launch video ad campaigns that reach engaged audiences across the globe. Let’s figure out how to make it happen.

Why Choose Video Ads?

Capturing attention. Video grabs attention faster than anything else. Motion, sound, story – it’s a triple threat.

Emotional connection. Campaigns that hit emotional triggers convert better. People buy based on feelings, and video is perfect for that.

Better storytelling. You can show benefits, emotions, and brand personality in just a few seconds.

Works everywhere. Mobile, desktop, apps, social media – video fits seamlessly into any platform your audience uses.

Things to Keep in Mind

It’s not always cheap. Yep, making videos takes some time and budget. But short, smart videos (like 15–30 seconds) often outperform fancy big-budget productions.

You’ve got seconds to hook people. Attention spans are short. They’re gone if your video doesn’t grab users in 5 seconds.

Video creatives can burn out fast. Good video creatives can tire out your audience quicker than static ones. Rotate fresh videos every few weeks to stay sharp.

Launch Powerful Video Ads on ActiveRevenue

Getting started with ActiveRevenue DSP is simple:

Step 1: Create a strong video

• Keep it 15-30 seconds long
• Show one strong message, no overloading
• Focus on a single message or offer

Step 2: Create Video Campaign and Set Targeting and Bids

Choose your GEOs, devices (hint: mobile works great for video), OS versions, etc., and start with the recommended eCPM. Ask your account manager for help if you need it.

Step 3: Launch and optimize

Monitor CTR, view rate, and conversions. Tweak bids. Test different videos. Scale what’s winning.

Case Study: Video Ad Campaign for Mobile Game Awareness in Asian Markets

Campaign details:

• Advertiser: Strategy-based mobile gaming app
• Campaign Goal: Build brand awareness and increase video engagement in key Asian regions
• Regions Targeted: Indonesia, Vietnam, Philippines, Japan, South Korea
• Duration: 3 weeks
• Device Focus: Mobile (iOS and Android)
• Ad Placements: Pre-roll, mid-roll and IM Slider

Creative Play

Two video assets were launched:

• Creative A (15s): Intense battle montage with quick cuts and a “Play Now” call-to-action overlay
• Creative B (30s): Slower pacing, featuring character backstory and gameplay walkthrough

Both videos used localized subtitles and region-appropriate imagery to increase cultural relevance.
Eye-catching thumbnails and autoplay settings were optimized to maximize in-feed views.

Results

• Total impressions: 4.2 million
• Video completions: 2.96 million (70.4% completion rate)
• CTR: 1.8%

Top Markets:

• Vietnam: Highest video completion rate
• Philippines: Most responsive to the 15s creative, with a +22% higher CTR than average
• Japan: Strong watch time, but lower click-through rates

Performance Split:

• Creative A drove more interactions and completed views
• Creative B performed better in Japan and Korea but underperformed in Southeast Asia

Conclusion: 

The campaign reached a broad mobile audience across Asia, with top engagement in Vietnam and the Philippines. Short, action-packed creatives drove better interaction, especially among younger male users. Localized subtitles and relevant visuals boosted both watch time and CTR. From now on, region-specific tweaks and a focus on short-form videos will help scale results.

Final Thoughts

Video ads aren’t just nice to have anymore – they’re a must if you want to stay competitive. Done right, they don’t just grab attention – they drive real results.

So, ready to roll?

Launch your video campaign with ActiveRevenue and start scaling like a boss.