Marketing Calendar: Important Spring Dates 2025 (Updated)

Seasonal trends create powerful marketing opportunities, helping you attract new audiences and boost sales. To save you time, we’ve compiled a list of key dates for this spring, so you can plan ahead and maximize your profits. Let’s dive in!

Dates You Shouldn’t Miss in March

Women’s History Month

Women’s History Month celebrates women’s contributions to events in history and contemporary society. It is celebrated in the United States, the United Kingdom, and Australia in March.

March 3: The Oscars

The Oscars – Hollywood’s big night. It’s a prime opportunity for affiliate marketers to promote movie-related products like streaming services, movie-themed merchandise, and fashion inspired by red-carpet looks. Leveraging the Oscars buzz can attract customers interested in movies and celebrities.

March 4: Shrove Tuesday

Shrove Tuesday or Pancake Day, is the traditional feast day before the start of Lent on Ash Wednesday. Many Christians, including Anglicans, Lutherans, Methodists and Roman Catholics observe it

March 8: International Women’s Day

A global holiday honors the achievements and contributions of women and brings attention to their rights movement. All the offers related to Girl Power work well. 

March 14: Holi

This is a famous Hindu festival called the Festival of Colors. This festival celebrates the arrival of spring and honors love, fertility, and renewal.

March 14: White Day

In many Asian countries, Valentine’s Day is when women give chocolates and gifts to men. A month later, on White Day, men return the favor with gifts like custom apparel, accessories, and jewelry. If your business offers these products, White Day is the perfect time to reach customers in Southeast Asia.

March 17: St. Patrick’s Day

Bring out your green! This global celebration of Irish culture is a great excuse to incorporate shamrocks and green colors into your ads.

March 19: Father’s Day (Spain, Italy & Portugal)

It is time to think about the dads, grandpas, fathers-in-law, uncles, etc. You can turn it into a profit.

March 20:  First Day of Spring

On this day the northern hemisphere welcomes the Spring Equinox, and it is a perfect time to start something new. Inspire your audience and give them spring energy.

March 30: Mother’s Day (UK)

In the UK, Mother’s Day is usually called Mothering Sunday. This day is celebrated with great excitement, so don’t miss it.

March 30–31: Eid Al-Fitr

Eid al-Fitr marks the end of Ramadan and is a time of joy, family gatherings, and gift-giving. By recognizing this important occasion, marketers can connect with Muslim audiences in an authentic and respectful way, driving engagement and sales during this festive period.

Dates You Shouldn’t Miss in April

April 1: April Fool’s Day

The upcoming Laughter Day allows you to play pranks on your audiences to entertain and engage them. So, you’d better start thinking about it already. 

April 7: World Health Day

Nutra offers, you’re up. Enlighten your target audience and remind them of how important health is.

April 10: Siblings Day (United States and Canada)

Siblings Day is celebrated in the United States and Canada. It’s a great chance for affiliate marketers to promote sibling-themed gifts and products, tapping into the sentimental bond between brothers and sisters.

April 11: National Pet Day

Promote pet-related products and services, such as pet supplies, grooming products, pet insurance, and pet-themed gifts. National Pet Day is a great time to target pet owners and showcase products that enhance the well-being and happiness of their furry friends.

April 20: Easter Sunday

The most important date on the Christian Calendar is also a great occasion for you to run campaigns. Creatives that are related to chocolate rabbits and colorful eggs never lose their relevance.

April 22: Earth Day 

It’s time to promote eco-friendly and reusable products, or at least to include some ecological features in your campaigns.

April 27: World Design Day

For affiliate marketers, this day presents an opportunity to highlight design-related products and services, such as furniture, home decor, fashion, graphic design software, and creative tools.

Dates You Shouldn’t Miss in May

May 1: Labor Day

This holiday is celebrated in many countries around the world to honor laborers and the working class. Consider promoting travel deals, outdoor gear, home improvement products, or gifts that help people unwind and enjoy their well-deserved time off. 

May 4: Star Wars Day

Star Wars fans worldwide get their special day. Feel free to use some interesting Star Wars Day creatives, after all, this date is even recognized by major corporate brands.

May the 4th Be With You!

May 5: Cinco De Mayo

Targeting Mexico! Cinco De Mayo – is a holiday celebrated in parts of Mexico and the United States in honor of the anniversary of Mexico’s victory over the Second French Empire in 1862. It’s time for tacos, margaritas, fun, and fiesta. 

May 5: Early May Bank Holiday (UK)

It is the day off for many people in the UK. Think travel deals, outdoor gear, DIY supplies, or family entertainment. You can attract those looking to make the most of their long weekend.

May 11: National Eat What You Want Day (US)

It is a fun holiday where you can enjoy your favorite foods without feeling guilty. It’s a great opportunity for affiliate marketers to promote food-related products and services to indulge people’s cravings and boost sales.

May 12: Mother’s Day (US)

Just like in many countries around the world, Mother’s Day in the USA is celebrated on the second Sunday in May. This is one of the most commercially successful holidays in the USA today. Many people give flowers, cards, and other gifts to their mothers, grandmothers, stepmothers, etc.

May 13-17: Eurovision Song Contest

Can marketers do more with Eurovision? Of course!

The Eurovision Song Contest will take place in St. Jakobshalle, Basel on Tuesday 13 May (First Semi-Final), Thursday 15 May (Second Semi-Final) and Saturday 17 May (Grand Final). Outside of sport, it’s one of the few hype events across Europe, so be sure to use it in your marketing campaigns.

May 26: Spring Bank Holiday (UK)

The day when many people have time off. Promote products and services suited for relaxation and enjoyment during the holiday. Think about promoting travel deals, outdoor gear, home and garden products, or entertainment options for families and friends.

May 26: Brothers and Sisters Day (Europe)

Also known as Siblings Day, this holiday is celebrated on May 31 in some European countries. Created by the European Large Families Confederation (ELFAC), it honors the special bond between siblings.

By aligning your marketing efforts with these key events, you can connect with audiences more effectively and make the most of the season.

Ready to launch a campaign?  ActiveRevenue is here to help you achieve your wildest dreams.