All You Need For Successful Interstitial Ads Campaigns

In the digital world. Interstitial ads are full-screen adverts that appear before or after a piece of content is delivered. In simple terms, these ads appear during natural transition points in a website or app, for example, when the content is loading. Unlike banners, native, and other formats, interstitials take up the whole screen, giving advertisers more freedom in terms of the content they want to publish.

The performance of interstitial ads has remained stable over the last few years and it accounts for as much as 14% of revenue share in some verticals. In simple terms, interstitial ads are much more effective than conventional formats, including mainstays like banners. 

Depending on the traffic source you select, you may need to work with your dev team to set up your interstitials after you’ve developed the creatives. Interstitial campaigns tend to have a much higher conversion rate, making them a great alternative for all types of affiliates. To learn more about launching a campaign, contact ActiveRevenue and our team will be glad to help.