Publisher Monetization Solutions

Website advertising can be defined as the practice of selling spots for advertising on each one of your site pages. Rather than opting for a traditional setup that involves prior negotiation, website owners can now leverage programmatic advertising to make money from all the visitors on their site, regardless of the time or user location.

Website owners can negotiate with individual advertisers, but this limits the revenue because it doesn’t take demand, time of day, and other variables into consideration. As an alternative, webmasters can also partner with DSPs or ad networks to sell all of the traffic generated at a fair price for everyone.

The price of running advertisements on your website depends on a variety of elements. For starters, the amount of traffic generated on your site will dictate the type of server you need to hire to maintain a good performance. Most importantly, the media buyers and advertisers you attract will also define both your costs and revenue, so make sure to partner with a DSP that can help you reel in the best professionals.