Push & In-Page Push Specs & Tips

Master push notification advertising with our comprehensive guide to creative specifications and optimization strategies.

Push Notification Specifications

Creative Requirements

**Title**: Maximum 30 characters (25 recommended)

**Description**: Maximum 45 characters (40 recommended)

**Icon**: 192x192 pixels, PNG format, max 200KB

**Main Image**: 360x180 pixels, JPG/PNG, max 500KB

**Landing Page URL**: Must be secure (HTTPS)

Technical Specifications

**File Formats**: PNG, JPG (no animated GIFs)

**Color Profile**: sRGB recommended

**Compression**: Optimize for fast loading

**Text Overlay**: Minimal text on images for better performance

In-Page Push Specifications

Creative Requirements

**Title**: Maximum 25 characters

**Description**: Maximum 40 characters

**Icon**: 128x128 pixels, PNG format

**Main Image**: 300x150 pixels, JPG/PNG

**Close Button**: Automatically added by platform

Display Characteristics

**Position**: Top or bottom of page

**Duration**: 5-10 seconds default display

**Animation**: Smooth slide-in effect

**Responsive**: Automatically adapts to screen size

Best Practices for Push Creatives

Writing Compelling Titles

**Create Urgency**: "Limited Time", "Today Only", "Don't Miss"

**Ask Questions**: "Ready to Win?", "Looking for Love?"

**Use Numbers**: "3 Easy Steps", "50% Off"

**Personalization**: "Your Bonus Awaits", "Claim Your Reward"

Effective Descriptions

**Clear Benefit**: State what the user will get

**Action-Oriented**: Use strong verbs

**Emotional Appeal**: Tap into user desires

**Avoid Spam Words**: No excessive punctuation or caps

Icon Design Tips

**Brand Recognition**: Use recognizable logos or symbols

**High Contrast**: Ensure visibility on different backgrounds

**Simple Design**: Avoid cluttered or complex icons

**Professional Quality**: High-resolution, clean graphics

Main Image Guidelines

**Eye-Catching**: Bright colors and attractive visuals

**Relevant**: Match the offer and landing page

**Face Images**: Often perform well for dating/health offers

**Product Images**: Clear, high-quality product shots for e-commerce

Optimization Strategies

A/B Testing Elements

**Multiple Titles**: Test 3-5 different title variations

**Description Variants**: Try different benefit propositions

**Icon Variations**: Test different visual styles

**Image Testing**: Compare product vs lifestyle images

Performance Tracking

**CTR (Click-Through Rate)**: Industry average 0.5-2%

**Conversion Rate**: Track post-click actions

**Cost per Conversion**: Monitor efficiency metrics

**User Engagement**: Time on site, pages viewed

Geographic Optimization

**Language Adaptation**: Translate for local markets

**Cultural Sensitivity**: Respect local customs and preferences

**Local Regulations**: Ensure compliance with regional laws

**Time Zone Targeting**: Show ads during optimal hours

Push notifications remain one of the highest-performing ad formats when executed correctly. Focus on clear, compelling messaging and high-quality creatives for best results.

Table of Contents

Push & In-Page Push Specs & Tips