ActiveRevenue

    Push Ads — High-Converting Notification Campaigns

    Scale campaigns with Push Notifications on ActiveRevenue's self-serve platform.

    Start CampaignContact Sales

    What Are Push Notification Ads?

    Overview

    Push notifications are native browser alerts that reach users directly on their desktop or mobile device, even when they're not actively browsing your website. These notifications appear in the user's notification center and provide an excellent way to re-engage audiences with timely, relevant messaging that drives clicks and conversions.

    Specifications

    PropertyValueNotes
    PlacementBrowser notification areaDesktop & mobile supported
    Title Length30-50 charactersOptimal for visibility
    Description90-125 charactersIncluding call-to-action
    Icon Size192x192pxPNG format recommended
    Bid ModelsCPC, CPMCPC typically preferred
    Frequency Cap1-3 per dayPrevents user fatigue
    TrackingClick, conversion, postbackFull attribution support

    Creative Guidelines

    Copy Recommendations

    • • Keep titles concise and action-oriented
    • • Include clear value proposition in description
    • • Use urgency or scarcity when appropriate
    • • Test different call-to-action phrases

    Example Headlines

    "Your Free Spins Expire Soon!"

    "Claim Your Welcome Bonus Now"

    "Limited Time: 200% Match Bonus"

    Visual Guidelines

    • • Use high-contrast, recognizable icons
    • • Ensure icons work on both light and dark backgrounds
    • • Brand consistency across all notifications
    • • Test icon visibility on different devices

    Best Practices for Push Ad Campaigns

    Targeting Tips

    Device Targeting

    • • Desktop: Higher engagement during work hours
    • • Mobile: Better performance in evening hours
    • • Tablet: Moderate performance across all times

    Geographic Strategy

    • • Tier 1 GEOs: Higher CPCs, better conversion rates
    • • Emerging markets: Lower costs, volume opportunities
    • • Time zone optimization for send times

    Best Practices

    • • Start with broader targeting, then optimize
    • • Use frequency caps to maintain user experience
    • • Test different time zones and send schedules
    • • Monitor opt-out rates and adjust accordingly

    Pricing & Performance

    Supported Bid Models

    CPC (Cost Per Click)

    Bids vary by GEO and vertical

    CPM (Cost Per Mille)

    Bids vary by GEO and vertical

    Performance Metrics

    • • CTR varies by vertical and creative quality
    • • Conversion rate depends on offer and landing page
    • • Best performance in Gaming, Finance verticals
    • • Track metrics in real-time via dashboard

    Compliance Notes

    Important Guidelines

    • • Always use safe, neutral messaging for Gaming verticals
    • • Avoid misleading claims about winnings or guarantees
    • • Comply with local advertising regulations
    • • Include appropriate disclaimers when required
    • • Respect user privacy and data protection laws
    • • Ensure landing pages match notification promises

    Getting Started with Push Ads on ActiveRevenue

    Frequently Asked Questions

    ← Back to Ad Formats

    Ready to Launch Your Push Campaign?

    Join thousands of advertisers scaling their campaigns with our high-converting push notification format.

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