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    Create a Campaign: Step-by-Step

    From choosing ad formats to setting bids and targeting, this guide walks you through launching your first campaign.

    Last updated 1/15/2024
    Campaigns & Targeting
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    setup
    targeting
    bidding

    Create a Campaign: Step-by-Step


    Launch your first ActiveRevenue campaign with this comprehensive step-by-step guide.


    Step 1: Campaign Basics


    Campaign Name

  1. Choose a descriptive name that helps you identify the campaign
  2. Include key details like GEO, vertical, or ad format
  3. Example: "US-Casino-Push-Desktop-Jan2024"

    4. Campaign Type

  4. **CPC (Cost Per Click)**: Pay for each click on your ads
  5. **CPM (Cost Per Mille)**: Pay for every 1,000 impressions
  6. **CPA (Cost Per Action)**: Pay only when users complete desired actions

    7. Step 2: Ad Format Selection


    Available Formats

  7. **Push Notifications**: Native-style notifications
  8. **Pop/Popunder**: Full-screen promotional windows
  9. **In-Page Push**: Banner-style push notifications
  10. **Video Ads**: Engaging video content
  11. **Zero-Click**: Direct traffic without clicks

    12. Step 3: Targeting Configuration


    Geographic Targeting

  12. Select countries, regions, or cities
  13. Use inclusion/exclusion lists
  14. Consider time zones for optimal delivery

    15. Device Targeting

  15. **Desktop**: Windows, Mac, Linux
  16. **Mobile**: iOS, Android
  17. **Tablet**: iPad, Android tablets

    18. Operating System

  18. Specific OS versions
  19. Browser targeting
  20. Mobile carrier options

    21. Step 4: Budget and Bidding


    Daily Budget

  21. Set maximum daily spend
  22. Recommend starting with $50-100 for testing
  23. Scale up based on performance

    24. Bid Strategy

  24. **Manual Bidding**: Set your own CPC/CPM
  25. **Auto-Bidding**: Let our system optimize bids
  26. **Target CPA**: Set desired cost per acquisition

    27. Step 5: Creative Assets


    Push Notifications

  27. **Title**: Maximum 30 characters
  28. **Description**: Maximum 45 characters
  29. **Icon**: 192x192 pixels, PNG format
  30. **Main Image**: 360x180 pixels

    31. Landing Page

  31. Ensure page loads quickly (under 3 seconds)
  32. Mobile-optimized design
  33. Clear call-to-action
  34. Compliant with platform policies

    35. Step 6: Tracking Setup


    Conversion Tracking

  35. Install tracking pixel on thank-you page
  36. Configure postback URL for real-time data
  37. Set up UTM parameters for analytics

    38. Testing

  38. Use test mode to verify tracking
  39. Confirm all parameters are working
  40. Test on different devices and browsers

    41. Step 7: Review and Launch


    Pre-Launch Checklist

  41. All targeting parameters set
  42. Creative assets uploaded and approved
  43. Budget and bids configured
  44. Tracking implemented and tested
  45. Landing page compliance verified

    46. Campaign Approval

  46. Submit campaign for review
  47. Approval typically takes 2-4 hours
  48. Receive email notification when approved

    49. Your campaign will begin serving traffic immediately upon approval!

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