Winter 2025–2026 Marketing Calendar: Key Dates This Winter
Winter 2025–2026 is just around the corner — and that means one thing: it’s time to plan your next big affiliate moves.
From major holidays to global events, this season offers opportunities to boost engagement and drive conversions.
In this updated marketing calendar, we’ve highlighted the key dates and insights to help you prepare, launch smarter, and keep your campaigns hot — even when it’s freezing outside.
Let’s dive right in.
December
The most magical month of the year — and one of the most profitable in affiliate marketing. It’s all about magic, gratitude, and family values.
1 December – Cyber Monday
The biggest shopping day for every marketer. Prepare in advance and plan carefully so you don’t lose this race to competitors.
1–21 December – Oseibo (Japan)
Oseibo is one of Japan’s key gift-giving traditions, celebrating gratitude toward family, colleagues, and partners. Gifts often include sweets, drinks, or practical goods. With Japan’s gift market valued at ¥11.8 trillion in 2024, this is a great time for affiliates to promote e-commerce and delivery offers aligned with the spirit of giving.
GEO – Japan
4 December – National Cookie Day
A delicious way to kick off the Christmas season, celebrated annually in the US since 1976.
GEO – US
4–12 December – Hanukkah
The Jewish Festival of Lights lasts eight days, celebrating a miracle from more than 2,000 years ago.
GEO – Israel and Jewish communities worldwide
5 December – International Volunteer Day
Celebrate giving back — highlight charities, donation campaigns, or any offers tied to kindness and community.
GEO – Global
5 December – Father’s Day (Thailand)
Honoring the late King Bhumibol Adulyadej’s birthday, Thais celebrate with temple visits, fireworks, and yellow clothing. Great timing for fashion and gift-related offers.
GEO – Thailand
6–7 December – Saint Nicholas Day (Europe)
Known as Sinterklaas, this tradition in Belgium, the Netherlands, Luxembourg, and Germany brings gifts, sweets, and family joy — a warm-up for Christmas. With 77% of EU consumers shopping online, it’s ideal for e-commerce and gifting campaigns.
GEOs – Belgium, Netherlands, Luxembourg, Germany, Ukraine
8 December – Green Monday
A mid-December shopping day similar to Prime Day, Black Friday, and Cyber Monday — perfect for last-minute deal promotions.
GEOs – US, Netherlands, Belgium, Austria
11 December – Christmas Jumper Day (UK, Ireland)
A fun charity event where people wear festive sweaters to support Save the Children. Perfect for fashion and social impact campaigns.
GEOs – UK, Ireland
25 December – Christmas Day
One of the most celebrated holidays worldwide — and a peak moment for affiliate promotions.
GEOs – Worldwide
26 December – Boxing Day (UK)
Once a day for charity, now a top shopping event with huge discounts.
GEOs – UK, EU
29 December – Tick Tock Day
No, not TikTok! A reminder to wrap up unfinished goals before the year ends — a creative hook for productivity or finance offers.
GEOs – Global
31 December – New Year’s Eve
The final rush! Instant offers, last-minute deals, and countdown-themed creatives work best.
GEOs – Worldwide
January
A month of resolutions, fresh starts, and post-holiday sales. People spend on self-improvement, health, and hobbies.
It’s also Dry January (no alcohol), Veganuary (vegan lifestyle), and even Ginuary (for gin lovers) — all offering unique angles for campaigns.
1 January – New Year’s Day
New beginnings and celebration — great for motivational, fitness, or wellness offers.
GEOs – Worldwide
6 January – National Shortbread Day
A sweet excuse for food, bakery, and delivery brands to shine.
GEO – US
12 January – 2 February – Australian Open
The year’s first tennis Grand Slam draws millions of fans globally. Perfect for sports betting, travel, and entertainment campaigns.
GEO – Australia (global reach)
19 January – Blue Monday
Dubbed the “saddest day of the year” it is a good opportunity to run feel-good or self-care promotions.
GEO – UK
19–20 January – Timkat Festival (Ethiopia)
Ethiopia’s largest Orthodox festival celebrates the baptism of Jesus with colorful ceremonies. Great for travel and cultural campaigns.
GEO – Ethiopia, Africa
24–25 January – Wakakusa Yamayaki (Japan)
A breathtaking event where Nara’s Mount Wakakusa is set ablaze, accompanied by fireworks. Perfect for travel and event-based offers.
GEO – Japan
26 January – Australia Day
Australia’s national day — a great time to target patriotic or local brand campaigns.
GEO – Australia
26 January – Republic Day (India)
Marks the adoption of India’s constitution — an important national celebration and time for eCommerce and patriotic offers.
GEO – India
27 January – Chocolate Cake Day
A sweet and universal excuse for food delivery and dessert-related campaigns.
GEO – US
28 January – Data Protection Day
Raise awareness about digital privacy — perfect for antivirus, VPN, and utility offers.
GEOs – US, Canada, Nigeria, Israel, EU
30 January – 17 February – Winterlude (Canada)
Ottawa’s winter festival attracts around 600K visitors with ice sculptures and skating events — a fun hook for travel and winter gear campaigns.
GEO – Canada
February
Resolutions fade, love takes center stage, and spring is near — the perfect mix for emotional, lifestyle, and festive campaigns.
LGBT History Month and Black History Month (US) last all of February.
2 February – Groundhog Day
A quirky weather tradition celebrated in the US and Canada — great for seasonal or fun campaign themes.
GEOs – US, Canada
7–18 February – Venice Carnival (Italy)
Venice turns into a sea of masks and music. The best time to promote travel and hospitality offers as visitors book early for this iconic event.
GEO – Italy
8–9 February – Super Bowl LX (North America)
One of the world’s biggest broadcasts, with 128M viewers in 2025 and ad spots priced at $8M.Great for sports betting, streaming, and eCommerce offers tied to fan excitement.
GEOs – North America
9 February – National Pizza Day
Everyone loves pizza — perfect for food delivery and casual dining campaigns.
GEOs – US, Worldwide
13–18 February – Rio Carnival (Brazil)
The world’s largest carnival, with 6M partygoers and billions of impressions. A golden chance for travel, entertainment, and brand awareness campaigns.
GEO – Brazil
14 February – Valentine’s Day
Love in all forms — romantic or friendly. Perfect for gifting, eCommerce, and experience-based offers.
GEOs – Worldwide
17 February – Random Act of Kindness Day
Encourage your audience to surprise others with thoughtful gestures — ideal for gift or lifestyle brands.
GEO – US
17–22 February – Chinese New Year (Year of the Fire Horse)
One of the world’s biggest celebrations, observed by 20% of the planet. Huge potential for eCommerce, travel, and cultural campaigns.
GEOs – Global
17 February – Shrove Tuesday (Global)
Also known as Pancake Day or Mardi Gras, it brings parades, parties, and food worldwide.A great time to push food delivery and entertainment offers that match the festive vibe.
GEOs – UK, US, Brazil, Europe
17 February – 19 March – Ramadan
A sacred month of fasting and reflection for over a billion Muslims. Ideal for food, clothing, and home decor campaigns that focus on togetherness and generosity.
GEOs – Muslim-majority regions, Global
20 February – Love Your Pet Day
The perfect excuse to celebrate furry friends — promote pet care, toys, and accessories.
GEO – US
Even if your campaigns aren’t tied to a specific date, adding seasonal context can make them feel warmer and more relevant.
Gear up for a successful winter marketing season by aligning your strategy with the moments that matter most.
Which holidays are on your calendar? Let’s make the most of them with ActiveRevenue.