Gossip Vertical: Real Case of Extremely High ROI on ActiveRevenue

“People love gossip. It’s the biggest thing that keeps the entertainment industry going.” – Ellen DeGeneres. 

That is why today we’re going to discuss a very popular vertical among affiliates – Gossip. 

Gossip portals are known to be a pop culture catalyst, they connect an audience hungry for what’s hot now in celebrities’ life with their idol’s reality. 

According to that, we found out that the most profitable ad format for this vertical is push as it attracts users with its bright visual component. 

This case study is based on our real campaign experience with targeting and challenges showed below:

We dealt with a large amount of work, the main goal of which was to increase page recognition and attract a new audience.

Thanks to timely optimizations and team work with our client, by day 30 we were able to achieve superb results. Moreover, they keep improving by this day. 

Аs a result of our marketing research, we are happy to present most useful tips to promote gossip offers:

Creative is the staff of life.

If you want user engagement, prepare a catching landing page!

“Between two evils it is not worth choosing” 

But it is worth choosing between the most popular geos to start a gossip campaign!

Affiliate marketing is a very flexible environment but we know for sure that there are things that will always be popular. And it is impossible to imagine our world without gossip! 🙂

Don’t hesitate to use your chance and start a profitable campaign with ActiveRevenue DSP!