A C T I V E R E V E N U E

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Travel alive
Affiliate Marketing Update: Is the Travel Niche Alive?

Did you know that the tourism industry generated almost 9 trillion US dollars in 2019? Even today, it’s estimated that the tourism vertical accounts for 9% of all jobs, which basically means that one in every ten people relies on this industry for a living. Unfortunately, the revenue

App
Affiliate Publisher 101: How to Choose an App Monetization Strategy

It’s estimated that the mobile app industry will generate around 935 billion US dollars by 2023. So, it’s no surprise that mobile affiliate publishers put a huge amount of effort into developing superb content in the form of smartphone and tablet apps. However, these content developers

CPM CPC 1
Comparing CPM vs. CPC: Which One Is Better for Your Profits?

There are many different types of web content publishers out there. But, one thing that all these professionals have in common is that they are always looking for the best way to monetize their content. Publishers can choose from a wide range of monetization schemes,

Scale Up
What Are the Best Techniques to Scale Up Your Pop Campaigns?

Pop advertising is among the oldest digital ad formats out there, but there’s a good reason why it’s still one of the most popular and profitable alternatives available. Whether you’re working with pop-ups, pop-unders, or a combination of both, running this type of campaign has

Types of publishers
What Are the Types of Publishers in Affiliate Marketing?

The entire affiliate marketing industry is valued at more than 12 billion US dollars and that number shows no signs of slowing down. While consumers may be the most important element of the affiliate ecosystem, publishers also play a crucial role as these specialists help

Guide1
The Affiliate’s Guide to iOS Calendar Push Traffic 2021

Whether we’re analyzing advertisers, publishers, or even networks, all stakeholders in the advertising industry want to find the best way to connect with consumers. There is no doubt that finding one channel that allows you to connect with different, highly-engaged audiences is challenging. However, at

Affiliate Strategy
Offers, GEOs, and Traffic: How to Choose the Most Profitable Affiliate Strategy

One of the best parts of being an affiliate marketer is the ability to work with traffic from virtually any location or vertical. That said, there are many elements that affiliates need to monitor in order to increase their chances of being successful, including the

CaseStudyMary
Gossip Vertical: Real Case of Extremely High ROI on ActiveRevenue

“People love gossip. It’s the biggest thing that keeps the entertainment industry going.” – Ellen DeGeneres.  That is why today we’re going to discuss a very popular vertical among affiliates – Gossip.  Gossip portals are known to be a pop culture catalyst, they connect an

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DSPs Explained: Comparing Full-Service vs. Self-Serve Platforms

Demand-side platforms or DSPs have become an essential part of the affiliate ecosystem because it allows media buyers and other stakeholders to acquire and monetize traffic easily. However, DSPs come in a huge variety of metaphorical shapes and sizes, so you need to choose the

Reuven Alayev
Media Buying: Choosing The Proper Vertical And Traffic Type

It’s time for a new batch of tips from our account managers. Today Reuven Alayev, Account Manager at ActiveRevenue, told us how to successfully start your journey in media buying and what you need to pay special attention to. Let’s find out! How To Choose

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Antivirus and VPN Offers: Building Successful Affiliate Campaigns in 2021

The widespread adoption of smartphones and other innovative devices has fueled the demand for digital products. While this industry is relatively young, digital utilities and applications generated hundreds of billions of dollars in revenue each year. Therefore, it’s no surprise that the VPN and antivirus

AdCTR 1
Affiliate Campaign Optimization: How to Improve Ad CTR

Being a successful affiliate marketer requires an extensive amount of research and constant campaign monitoring. By optimizing their campaigns, these marketing specialists ensure that they get the best results from the resources they have at hand. That said, there are many well-known metrics that affiliates

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