Winter is coming and it brings great opportunities for affiliate marketers. It doesn’t matter if you’re a seasoned marketer or a beginner affiliate learning the ropes, winter is one of the best times of the year to generate revenue. But, as with other season-driven promotions, winter affiliate campaigns need to include certain elements in order to resonate with consumers.
At ActiveRevenue, we’ve helped affiliates succeed through many a winter cycle, so we know what variables these campaigns need to include to get the best results. In this article, we’ll go over the features that all winter affiliate marketing campaigns should include.
Before going into more detail, let’s take a look at the impact of seasonal campaigns.
Seasonality can be defined as predictable periodic changes in consumer behavior, which are related to the time of year. Winter is a seasonal occurrence and it signifies the beginning of a wide range of celebrations around the world and these also create the perfect environment for affiliates to thrive.
Let’s take a look at some elements that all winter campaigns should include. Remember, all affiliates and audiences are unique, so you need to evaluate your unique circumstances and adjust these winter variables based on your requirements.
Winters are cold and snowy, so the images that appear on your ads should contain similar themes. If not, your audience will notice the discrepancy and completely avoid your content.
Your winter campaigns should include symbols that are traditional to winter in the areas you’re targeting. For example, if you’re targeting places like Canada, the US, or the UK then you can use icons like snowflakes, holly leaves, and bells as these are among the most commonly portrayed.
But, if you’re targeting countries in the Middle East or Latin America, you may want to adjust these symbols to reflect the local culture.
The one thing that all cultures, countries, and religions have in common is that their celebrations revolve around family and friends. Don’t be afraid to include these themes in your ads and infuse them into the core of your campaign.
Now that we’ve discussed some of the common themes found in winter campaigns, let’s take a look at the best verticals to promote during this time of year.
It’s common for some areas to get extremely cold during winter, to the point of seeing snowstorms and blizzards. Affiliates can seize this opportunity and help their audiences find the best snow and ice supplies, all while generating revenue from leading advertisers in this vertical.
Snowboarding, skiing, competitive ice skating, and hockey are some of the most popular winter sports and all of these give affiliates the opportunity to make a significant amount of money. Not only this, but winter accessories for popular outdoor sports like football, rugby, and running can also be extremely profitable.
Everyone wants to stay warm for winter, which makes beverages like coffee, tea, and chocolate a hot commodity (pun intended!). Plus, winter is the best time to try out high-end offers and potentially work with advertisers that focus on specialty products.
Winter jackets, coats, gloves, socks, thermal underwear, and other cold-weather clothing are among the best products to promote during this time of year.
The cold temperatures encourage users to stay indoors and consume more digital content during winter, which makes online channels the best alternatives for campaigns during this time of year.
Affiliates should try channels like:
Developing a great campaign requires a tailored campaign. But, there are some tips that can help increase your chances of success in almost all cases.
Don’t get greedy trying to pay for the cheapest clicks or going for the top-paying offers. Simply find a technique that works for you and get conversions as quickly as possible.
Just because it’s winter doesn’t mean you should abandon all other efforts. Instead, you should also adjust your evergreen creatives and run them during the cold months.
Winter is a time for giving in many regions, so don’t be afraid to try out new GEOs as this is a great opportunity to get acquainted with them while still making money.
Launching a successful winter campaign takes a lot of planning. But, as long as you take the time to develop a comprehensive blueprint and include the right elements, you should be able to set up a successful winter campaign during the colder months.
To learn more about partnering with ActiveRevenue, contact our team today.