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The very first cryptocurrency to ever be created was Bitcoin, which occurred back in 2009. Today, the cryptocurrency industry is still in its infancy, but it has experienced several growth spurts and it now features dozens, if not hundreds of additional players. But, keeping up with this technology and all of the changes that affect it is not easy, even for tech-savvy affiliates.

At ActiveRevenue, we’re known as one of the premier traffic sources for a collection of industries, including crypto. In addition to the main players, we also stay up-to-date with the latest industry news, trends, and other variables that impact the performance of individual cryptocurrencies as well as the industry itself. 

Below, we’ll go over the definition of cryptocurrencies offers and highlight some of the most important industry trends. Furthermore, we’ll also give you tips on choosing the best crypto affiliate offer.


What Are Cryptocurrency Offers?

Before going over the definition of a crypto offer, we have to go over the definition of cryptocurrencies. In simple terms, cryptocurrencies are a type of digital money that can be used to purchase digital as well as physical goods. The main thing that sets aside cryptocurrencies from conventional types of currency is that the former doesn’t require a centralized financial authority to regulate itself.

In other words, cryptocurrencies can be used, exchanged, produced, and transferred without the need for a financial establishment. All this is possible thanks to blockchain technology, which is a digital ledger that’s corroborated by a huge network of computers in real-time. 

Now that we know the definition of this type of digital currency, we can define crypto offers are the affiliate programs designed by cryptocurrency developers. Like other affiliate industries, industry leaders tend to provide the best programs, while up-and-coming cryptocurrencies may be harder to convert, but equally as profitable.


What to Look for in a Crypto Affiliate Offer

Although the industry is relatively new, there’s already a myriad of cryptocurrency providers, many of which have developed awesome affiliate programs. With that in mind, not all programs in the crypto industry have the ability to produce stellar results, especially due to the fact that there is no official body regulating the industry itself.

To make the best decision, affiliates need to consider a variety of factors, including:

Cryptocurrency Quality and Overall Reputation

As we mentioned before, working with up-and-comers can produce pretty solid results. That said, even new cryptocurrencies garner attention during the ICO stage, so you should be able to find information on any provider that has a reliable affiliate offer. If you’re evaluating a program and can’t find positive reviews or any data at all about the provider, you should avoid working with that specific crypto offer.

Commission Structure and Payout Frequency

After you’ve verified the reputation and overall quality of the crypto provider, you should analyze the commission structure and payout frequency of the offer. Most offers in this industry work on a CPA basis, but you may be able to find revshare offers as well. The ideal payout frequency depends on each affiliate, just make sure to note it before you launch your campaign to avoid surprises later on. 

Conversion Flow

The conversion flow will help you determine how hard it will be to monetize the traffic you purchase or generate. As a general rule of thumb, the easier the conversion flow, the lower the payout. But, beginner affiliates need to work with easy conversion flows until they get a hold of how to monetize offers with more conversion steps.



One of the biggest selling points of cryptocurrency for consumers is transparency. For this reason, reliable crypto providers tend to be transparent about everything, including their affiliate program and company mission. You should evaluate the offer and cryptocurrency transparency in order to determine whether it’s a good idea or not.

Default Resources

Not all crypto offers will come with landing pages and other resources. But, as with other industries, finding a program that does will help save you time and effort later on, plus it allows you to run split tests early on.

Type of Traffic Allowed

Lastly, make sure that the offer you’re working with allows your favorite type of traffic. Many affiliates specialize in one type of traffic, like social media users or visitors from a certain age group. To be successful, you should verify that the offer is compatible with the type of traffic you like working with the most, or else you may have to spend a chunk of your budget on testing from the get-go.

Find Out More About the Cryptocurrency Vertical at ActiveRevenue

Want to start a crypto campaign? Contact ActiveRevenue and our team will be glad to help.

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