Some people are financial geniuses, others are gym buffs, but it’s safe to assume that nobody is great at everything. It’s the same thing with affiliates. Some marketers create amazing creatives, while others are great at finding the best offers.
But, if there is one thing that all affiliates should be good at is optimizing their campaigns.
Deep campaign optimization, which can be defined as adjustments that go beyond the turn-of-the-mill changes you can make, is a great way to improve the performance of your ads. But, you also have to understand different elements that, even though they look small, can make a world of difference in your efforts.
Below, we’ll go over the goal of deep optimization and give you tips on making meaningful adjustments to your campaign.
What’s the Goal of Deep Campaign Optimization?
As the name suggests, deep campaign optimization focuses on adjustment small details that most entry-level affiliates are not familiar with. GEOs and similar demographics are commonly toggled in all campaigns, but marketers that try out more obscure settings tend to get a higher ROI and better overall performance.
Marketers that implement deep optimization usually test out different OS versions, browsers, and connection types. Additionally, you should also evaluate ad placements, landing pages, traffic sources, and competitors in order to weigh all potential influencers.
Implementing Deep Optimization Tactics in Your Affiliate Campaigns
Now that we’ve discussed the premise and goal of profound campaign optimization, let’s take a look at the different steps you need to take to implement this strategy.
1. Identifying the Different Areas of Improvement
First off, it’s important to identify all areas of improvement. The potential areas of improvement are:
- Traffic quality and traffic sources themselves
- Ads and creatives (small variants)
- Landing pages and pre-landers (small variants)
2. Take a Proactive Approach to Planning
Now, instead of looking at optimization as a reactive step, plan out your adjustments proactively. In other words, you should create action plans based on the potential outcomes, keep all factors in mind during the optimization step, and look at external factors that are not always evaluated.
In order to take a proactive approach, you should:
Evaluate and Review Offers Regularly
Just because you’ve chosen an offer that doesn’t work for you, it doesn’t mean that you have to pick the same one every time. Always look at other offers that are available and design a plan for when you finish your current efforts. And, if your present campaign is already in shambles, it’s worth scrapping it and starting from scratch.
Keep Offer Requirements in Mind
Many affiliates forget to keep the offer requirements in mind during the optimization and end up getting results that look good on paper, but don’t generate the money they want. Why does this happen? Leads and conversions are usually disqualified based on criteria, so remember this during the optimization to implement the right filters.
Test Different Ad Types
There are many ad formats to choose from. The best way to find the ideal one is to try out a few variations at a time. Always do your research beforehand to learn which verticals and ad formats are incompatible, then start working from there.
Implement Tracking Tools
Tracking tools are an essential part of any campaign. Instead of only opting for the network’s default tracking tool, invest in an independent tracker to verify your results and find out more information about your target.
Review the Competition
Lastly, all affiliates should have a spying tool that allows them to take a look at the competition. Use your tool of choice to review the competition and ensure that your ads have a similar structure and style to the best performers, while improving the elements that they’re missing.
3. Collect Enough Data and Make Granular Changes
Keep in mind that deep optimization only occurs after the campaign has been optimized at least once before and as long as there’s enough information to validate the changes. Once you gather enough data after the first round of adjustments, you can start making deeper changes that will have a noticeable effect on your campaign’s long-term performance.
Pick Up More Optimization Tips at ActiveRevenue
Optimizing your campaign is a must, but you have to go beyond a simple round of changes to generate long-term success. The tips above should help you identify the different adjustments you need to make and give you ideas on how to get the most out of your optimizations.
If you want to learn more about affiliate strategies or our network, contact ActiveRevenue and our team will be glad to help.