Over the last couple of decades, we’ve seen technology completely change the landscape in many different industries and the world of digital marketing is no exception. Today, online advertising is no longer a big-company privilege, so it’s normal for all businesses to invest in promoting and expanding their brand.
If you’re like most affiliates, you’re probably in the search for a combination of offers and ad formats that will deliver the best results. After all, the offer will dictate the parameters that your ads must follow and influence the amount of money you generate. Not to mention the fact that each ad format has unique characteristics that will also impact the performance of your campaign.
We understand the importance of finding the best ad format and offer type combination, but we also know that making the right choice isn’t always easy. In this article, we’ll give you some tips to identify the best ad formats for your CPA offer.
As you probably know already, there are many types of affiliate offers that you can work with. CPA is one of the most popular types and it stands for “cost per acquisition” or “cost per action”.
In this offer type, the companies advertising their services are only charged when consumers take a specific action.
For instance, affiliates who opt for CPA offers may be required to provide traffic, leads, or even generate sales in order to receive payment. The payout will vary depending on how difficult it is to convert users. As a general rule of thumb, the harder it is to convert, the higher the payout will be.
CPA models can bring a number of advantages for both advertisers and affiliates alike, for example:
Advertisers Only Pay for Results
As mentioned before, advertisers are only required to pay when users complete the desired action. This may be filling out a form, submitting a request, or even making a purchase.
Although this may seem like an advantage for advertisers, affiliates that make a name for themselves building successful CPA campaigns will also be winners in this situation.
Different Payment Options
Even if there are some exceptions, most CPA offers have many withdrawal options. Besides checking that you have more than one choice, also remember you’ll want to look at payment minimums, frequency, and other small details that will affect your earnings.
Large Number of Offers Available
CPA offers are becoming more and more popular with advertisers, so affiliates get to pick their favorites. To increase your chances of success, we suggest staying with an industry you’ve mastered and working on expanding your scope slowly.
There’s no denying the fact that CPA marketing is becoming a popular solution for companies in the nutrition, gaming, and retail industries. With this in mind, you should also pay special attention to the ad formats you pair with these offers in order to improve your chances of producing positive results.
Here are the top ad formats that will help you take advantage of CPA offers.
Keep in mind that the main goal of a CPA offer is to have consumers complete a certain action. Obvious ads may not help you achieve this goal because users are predisposed to reject this strategy.
This is where native ads come in.
You may have already heard about native ads. This format employs adverts that look like part of a website’s original content. In most cases, users are not aware they’re interacting with an ad, which usually provides a boost in performance.
Push notifications are delivered to desktop browsers and mobile devices like any other alert. Similarly to native ads, these notifications can bring a message without making consumers feel like they are being sold something. Instead, they come off as friendly reminders that bring value to the product you’re promoting.
Pop-under ads have been around since the early days of affiliate advertising. Many marketers think this format is burned out, but you can actually use pop ads to build outstanding campaigns — if you know what you’re doing, of course.
As a general rule of thumb, industries that can benefit from large creatives and pre-landers usually work best for this format.
Despite the fact that dozens of elements affect the performance of your campaign, the offer and ad formats you select will have a direct impact on your success. That said, remember to always consider the advertiser’s industry and offer details before you start crafting your ads.
If you want to learn more, get in touch with ActiveRevenue and our team will be glad to tell you about our DSP.