In a day and age where the top affiliates are always trying to hunt down the best industries, nutraceuticals remains one of the geese that consistently lay golden eggs. Although this vertical has been around since the early days of affiliate marketing, it remains one of the most profitable and sure-fire ways to boost your chances of success.
While all of the above is true, becoming a nutra guru is not an easy endeavor. You have to learn how to develop the best ads, target the right audience, and most importantly, choose the best possible offers.
Below, we’ll go over the definition of nutraceuticals, the best locations for this vertical, and tips to help you choose the best offer.
In a nutshell, nutra products are those that come from food sources, like plants and animals. The difference is that they have to offer some sort of advantage or value that goes beyond their nutritional benefit.
This list includes products in the areas of skin care, brain support, male enhancement, weight management, vitamins, hormones, athletic performance enhancers, and many more.
As you can imagine, the industry generates hundreds of billions of US dollars every year, so it presents a great chance for affiliates to work in a profitable vertical.
Even though it’s a global market, there are many different types of nutra offers and location variants. CPA is among the most popular bidding models, so you’ll want to get familiarized with this offer type in order to broaden your spectrum.
As for locations, people in different regions tend to have distinct preferences. Here are a few continents and countries where nutra offers usually perform well:
Offers in the nutra industry can be extremely different, but all of them share a set of characteristics that help determine their quality.
Here are six tips to help you choose the best nutra offer.
Verify Product Reputation
The quality of your creatives and targeting settings are extremely important, but no variable is as important as the reputation of the product. More often than not, offers that have huge payouts are hard to convert, specifically because of the product. While some marketers can and will get great results when marketing questionable goods, you should still make sure the product you’re promoting is not a bust.
Identify Online Trends
There are many tools that can help you identify online trends that you can take advantage of. For instance, there is a major focus on organic ingredients and sustainability at the moment, so you can use this to your advantage in your marketing campaign.
Not to mention the fact that you’d also be contributing in a positive way!
Ensure the Price is Right
This concept applies to more than the payout. You also have to ensure that the product has the right price for your audience. If you’re promoting a supplement that’s too expensive for your audience, you won’t get conversions even if you do everything else right.
Review Payment Method for Customers
Since the industry is in its advanced stages, it’s common to find offers that require a purchase as part of the conversion. Customers are usually presented one of three payment methods, so you have to understand these to choose the best option.
Examine the Resources You Receive and Implement Additional Tools
Lastly, analyze the creatives and other resources you get with the offer. After sieving through everything, figure out which spy software you can use to look at competitors. You can also implement other tools like keyword research platforms to fine-tune your campaign.
Choosing the best nutra offer is not always easy, especially if you haven’t had much experience with this vertical. That said, the tips above should help you find the right offer and hit the ground running.
To find out more about our DSP, contact ActiveRevenue and our team will be glad to help.