CPA marketing is taking the affiliate world by storm because it delivers awesome results for advertisers while allowing marketers to increase their profits.
There are many different ad formats you can use with a CPA offer, but push notification is becoming one of the most popular choices for this type of marketing. That said, using this ad format to build a great CPA campaign can be difficult even for experienced affiliates.
To help you get on the right track, we’ll tell you how to use push notifications to create an awesome CPA campaign.
What You Need to Know About Push Notifications
Push notifications is a type of ad format you can use with CPA and other offers. In simple terms, push has earned a name for being extremely effective. According to recent research, the average opt-in rate for push notifications in 2018 was more than 53%.
Yes, you read that right, more than 53%.
The reasons why this ad format is so effective is because it delivers your message to your audience in a natural way. Mobile push notifications appear in the same way as messages and app updates. Unlike some ad formats, push is ideal for a variety of industries, which include but are not limited to:
- Weight Loss & nutra
- Gambling & sports betting
- Video streaming
- Coupons, vouchers, and group discounts
- Mobile content (games, apps, software)
Likewise, push works extremely well with CPA offers. That said, you have to take the time to identify the right promotion and carefully craft a campaign that reels in conversions.
It’s worth noting that push notifications are composed of three elements. These are the text on the ad, the image you choose, and the link to the offer page. All of these aspects will vary depending on the industry, offer requirements, and affiliate. But, make sure that all of these are built and optimized to work the type of offer you’re working with.
How to Build a Successful Push Notification Campaign for a CPA Offer
Now that we’ve gone over the power of push notifications, let’s discuss some tips on combining this ad format with CPA offers.
Find the Right CPA Offer
Beginner affiliates may not have much to work with, but seasoned marketers should hunt down the CPA offers that will work best for push notifications. For instance, an offer that allows or even provides pre-landers, it will probably deliver better results.
Choose the Best Push Provider
Remember, your push ads will be assembled and delivered by third parties, so make sure you find a provider that’s worth their salt. That said, your budget, goals, and the traffic volumes you want will all influence your decision. Just make sure you choose a reliable platform that has the features you need and offers great support.
Study the Users You Want to Target
As with other types of campaigns, you have to do your homework and study the target audience. This will help you understand the reasoning behind their interactions. This, in turn, can help you create better ads, develop enticing texts, and build creatives that attract your target’s attention.
Create Sets of Different Creatives
Average consumers can receive hundreds of notifications per day, but they can easily spot repeat ads. This can cause user fatigue, lower your conversions, and even cause people to turn off notifications form that source. You can prevent this from happening by crafting sets of different ads and rotating them periodically.
Launch and Monitor Your Campaign
Once all the resources are finished and you’ve outlined your strategy, you can launch your campaign. Make sure you use a tracker to monitor its performance. That said, you should let your campaign run for some time and collect enough information before optimizing your ads.
Tracking and Optimization
After you’re received enough traffic, you can look at the statistics you collected and make adjustments that may potentially improve performance. How long your campaign has to run before optimization will depend on on the traffic volume you receive and the location you’re targeting.
For instance, a dating offer in the US can rack up enough traffic in just a few hours. The same campaign in places with less population or limited internet access may need weeks to collect the same amount of traffic.
Create a Successful Push Campaign Today
Push notifications are a great ad format that can help you build CPA campaigns that convert. That said, you have to invest the effort and time into creating great ads and studying your audience. If you want to learn more about push notifications, CPA offers, or our DSP services, get in touch and our team will be happy to help.