Affiliates can choose from a variety of holidays and celebrations that allow them to launch a seasonal campaign, but not all of them are as colorful or fun as Easter. Even though it’s technically a religious holiday, giving and receiving presents is also an important part of the festivities. And, like with most other seasons that revolve around gifts, it also represents a great opportunity for affiliates in different industries.
Creating a dedicated Easter campaign is an effective way to connect with your audience and entice them to interact with your ads. By crafting the right creatives, targeting certain areas, and employing the right type of promotions, you’ll be able to create an enticing campaign that yields high-profit margins. That said, putting together an Easter strategy is not always easy.
Here are some tips to help you build a robust affiliate campaign for Easter 2019.
Like many other holidays, Easter has religious origins. Today, this festivity is celebrated in dozens of countries and regions across the world.
To put it in perspective, 4 out of 5 Americans are planning to celebrate the Easter Festival this year and projected spending is set to surpass the $18 billion that was spent in 2018. In the UK, 75% of the population will celebrate this holiday. and 7% of these folks believe the most important thing is to give small presents to your loved ones.
It’s also worth noting that Easter campaigns can benefit an array of different industries. While apparel and digital gadgets are always on-demand, affiliates in the confectionary, flowers, entertainment, and dating verticals should also take advantage of the season in order to increase their profits.
You can argue that Easter is celebrated in all continents, but targeting certain regions will help improve the performance of your ads and stretch your budget. Here are some of the best geographical regions to launch an Easter affiliate campaign.
Religion has a huge influence in Latin America and this part of the world is also going through a digital renaissance of its own. Targeting countries like Mexico and Brazil will improve the performance of your campaign, but you also need to make sure the language and content are directed at these markets.
U.S.A and the United Kingdom
The US and the UK are perhaps the two most important regions for Easter campaign, but remember that competition will also be fierce!
Australia and South Africa
Easter is also a major holiday in Australia and South Africa. That said, both of these locations have different jargon and traditions, so you’ll need to create tailored content for each individual market.
Creating an Easter campaign is similar to other seasonal ventures, but there are some elements you need to take into consideration while crafting your ads. Here are some tips to help you put together a winning affiliate campaign for Easter.
Prepare a Blueprint
The first thing you should do before you start building your campaign is to create a blueprint. Here, you should create a plan that includes all objectives, tools, and resources you’ll use, so be as specific as possible during this phase.
Create a Digital Scavenger Hunt
One of the most traditional parts of the Easter celebrations is the scavenger hunt. You can create a digital scavenger hunt on your platform and encourage users to complete the activity for a reward. Just make sure the prize is worth your audience’s time!
Customize Your Landing Pages
Seasonal creatives are always a good call, regardless of the holiday. You can even take it a step further and customize all of your landing pages with chocolate eggs, bunnies, and other Easter symbols.
Use Interactive Promos to Boost Engagement
Aside from a digital scavenger hunt, you can employ a variety of different interactive promotions that help boost your campaign’s engagement metrics.
Employ Ad Formats with High Conversion Rates
There are different ad formats you can choose from, but you should always select the ones that have better conversion rates. If it’s your first Easter campaign and you have no historical data to review, starting with Pop-Under and Push Notifications can help ensure a solid performance while keeping costs low.
Although it may be challenging, creating an Easter campaign is a great way to connect with your audience this coming holiday. If you need help setting up your campaign or want to learn more about our DSP, get in touch with us and our team will be glad to help.