Sweepstakes promotions have been around for a long time. But, thanks to the widespread of smart devices, sweepstakes have become a digital sensation that consumers simply love. And, they also provide a great chance for affiliates to monetize on this type of offer, regardless of the season.
Even though they offer a great chance, choosing the best sweepstakes offers for affiliates is not always easy. Below, we’ll tell you everything you need to know about choosing a sweepstake offer and give you tips on running a successful campaign.
What is a Sweepstake Offer?
Simply put, a sweepstake is a promotion where one or more participants have the chance to win a prize by chance. There is no skill involved and participants simply have to sign up in order to enter the competition. Unlike other promotions, entering a sweepstake is free, but users have to provide at least their email address in order to complete a conversion.
This may sound like a simple structure, but remember that these offers can have some variations. In addition to different GEO requirements, some sweepstakes may ask for several pieces of information from a user before completing a conversion.
As a general rule of thumb, the more information required, the higher the payout with be. Beginner affiliates may want to adhere to promotions that only require one or two pieces of information. Experienced marketers that have built a solid relationship with their audience can opt for offers with tougher requirements and bigger payouts.
There are different ad formats you can use in a sweepstakes campaign, but the three most effective are:
Pop-unders work extremely well in sweepstakes because they are non-intrusive and provide the ability to craft larger ads. They allow you to highlight how awesome the prize is, the simplicity of the sign-up process, and the number of potential winners.
If you use the right wording, push notifications can also be a great way to monetize your sweepstake offer. This is especially true if you combine it with a landing page that helps boost your conversion rates.
Native ads have established themselves as a great format for most campaigns. Keep in mind that these blend with the content on the site, so you’ll want to make it explicitly clear on the ad that it’s a chance to enter a sweepstake.
In order to choose the best sweepstake offer, remember to:
Work with a Familiar Industry
Sweepstakes are a crowd favorite, but you have to work with an audience you know in order to craft the best ads. The best way to ensure you’re targeting your usual audience is to work with industries you have experience with.
For instance, if you focus on technology, you can choose offers that allow you to design ads and choose prizes that are attractive to the matching demographics.
Pay Attention to the Offer Type and Flow
Sweepstake offers may be divided into mobile and desktop, both of which can feature different flows. In a nutshell, the flow refers to the amount of information a user must provide before converting. For instance, single opt-in flows only require email, while other offers may need additional pieces of information.
Look at GEOs and Other Requirements
You should also pay attention to the GEOs and additional requirements in each offer. This will tell you what language you should use in your creatives and other specific details that will help you decide if it’s a good fit for you.
Here are some tips to help improve the performance of your sweepstakes campaigns:
Offer a Desirable Prize
The chance to win a great prize is the only reason consumers enter a sweepstake. Make sure you select a desirable reward based on your targets’ interests.
Select the Right Traffic Sources
There are dozens of traffic sources out there, so make sure you take your time and find the ideal fit. For example, ActiveRevenue provides a comprehensive demand-side platform with high-quality traffic. Our DSP allows you to boost conversions and increase your revenue while keeping your costs low, which is ideal for beginner marketers and seasoned affiliates.
Test Your Targeting Settings
Sweepstake offers usually provide a specific GEO, but you can test out different targeting settings within that region. Just make sure you don’t go too narrow as this may result in low traffic volumes and reduced profit margins.
Sweepstakes are a great choice for experienced and starter affiliates alike. The tips above should help you choose the best offer and increase your chances of launching a successful campaign.
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